Summary by Moomoo AI
On May 15, 2024, Safety Shot, Inc., a wellness and dietary supplement company, announced a strategic partnership with 7-Eleven to introduce its product, Safety Shot, into 50 targeted 7-Eleven stores in Los Angeles starting in June. Safety Shot is a rapid alcohol reducer designed to support alcohol metabolism, aligning with the customer base of 7-Eleven's beer and alcohol shoppers. The company plans to expand the product's presence to over 300 7-Eleven locations in Southern California, with the ultimate goal of a national launch. The initiative will be spearheaded by Launch 33 Brands Distributing under the leadership of Dan Courtney, a seasoned beverage executive. The partnership aims to drive product trial, adoption, and increase volume per outlet in Los Angeles through selling strategies, shelf placements, promotional marketing, team trainings, and consumer sampling events. Safety Shot, Inc. is also planning to expand its business-to-business sales to distributors, retailers, restaurants, and bars throughout 2024.