Summary by Moomoo AI
Collective Audience has completed its acquisition of BeOp, a French conversational advertising technology company, in an all-stock transaction. BeOp brings an AI-driven, SaaS-based performance advertising platform serving over 200 premium global publishers with 50 million unique monthly visitors. The company's client roster includes major brands like Range Rover, Samsung, and L'Oréal.BeOp generated revenues of $3.7 million in 2023, representing 35% growth. Combined with recently acquired DSL Digital, the merged entities expect to achieve positive EBITDA in 2024 with projected pro forma revenues exceeding $7.5 million. The integration aims to accelerate BeOp's U.S. market expansion while enhancing Collective Audience's growth and profitability.The acquisition provides Collective Audience with BeOp's advanced cookieless targeting technology, high-speed ad serving infrastructure, and data management capabilities. BeOp's technology has demonstrated over 30% increases in engagement and brand lift metrics. The deal includes earn-out provisions tied to BeOp reaching forecasted revenue and EBITDA targets through 2025.
