Summary by Moomoo AI
Apple Inc. has reported a stable financial performance for the fiscal year 2024, with total net sales increasing by 2% to $391,035 million from $383,285 million in 2023. The Americas and Europe segments experienced growth, primarily due to higher net sales of Services and iPhone. However, Greater China saw an 8% decrease in net sales, attributed to lower iPhone and iPad sales and unfavorable currency fluctuations. The company's gross margin improved, with total gross margin percentage rising to 46.2% from 44.1% in the previous year, driven by cost savings and a favorable mix of services. Operating expenses saw a 5% increase, with research and development costs rising due to increased headcount-related expenses. Apple's product launches in 2024 included new MacBook Pro, MacBook Air, iPad Air, iPad Pro...Show More
