Summary by Moomoo AI
For the six months ended 30 September 2024, Mau Kee Kwai Chung recorded revenue of HK$44.6 million, up 41.6% year-on-year; net profit reached HK$4.7 million and a loss of HK$2 million in the same period last year. Gross margin increased to 45.7% mainly due to growth in digital media services and other media services. Basic earnings per share were HK$1.56 cents.Management noted that the performance improvement was mainly due to increased profits from digital media services and increased revenue from planned performances. In addition, the phased acquisition of To Be Honest's 31% stake also resulted in fair value gains. THE COMPANY WILL CONTINUE TO FOCUS ON DIGITAL MEDIA SERVICES TO SEIZE THE OPPORTUNITIES OF DIGITIZATION IN THE MARKETPLACE.Looking ahead, Mau Kee Kwai Chung expects demand for digital marketing services to grow steadily, driven by rising Internet popularity and the growth of the mobile commerce market. The company will continue to leverage its advantages to help customers meet market needs and plans to further increase brand awareness.
