Mullen Automotive, Inc. (NASDAQ:MULN) ("Mullen" or the "Company"), an emerging electric vehicle ("EV") manufacturer, announces today that the Mullen FIVE "Strikingly Different" EV Crossover Tour which began yesterday, in Pasadena, California, is off to a great start with first day reservations exceeding expectations and overwhelming positive customer feedback. The overall magnitude of Mullen FIVE pre-orders, leading up to and during the Pasadena event has quadrupled in volume.
Participants in the tour had the opportunity to ride along with a professional driver in the Mullen FIVE and interact with the entirely new infotainment system. Participants were also able to witness PERSONA, Mullen's proprietary Personal Vehicle Assistant (PVA), in action. Featuring facial recognition technology, PERSONA was designed to provide every driver with a highly personalized experience in the Mullen FIVE.
