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Alibaba's E-Commerce Platform Braces For Its Metaverse Debut

Benzinga Real-time News ·  Dec 27, 2022 19:41
  • Alibaba Group Holding Limited's (NYSE:BABA) e-commerce platform Taobao conducted final tests before making its first metaverse live-streaming product debut.
  • Alibaba's metaverse project will likely launch online around the upcoming New Year's shopping extravaganza, Coingape reports.
  • Taobao has frequently released products related to the metaverse since the start of 2022.
  • Also Read: Meta, Microsoft, Alibaba, Others Form Metaverse Governing Body; Apple's Name Missing
  • Taobao and Diantao, another of Alibaba's live-streaming e-commerce apps, collaborated to create TaoLive City during the Double 11 Shopping Festival last month.
  • TaoLive City is a virtual environment jointly developed by Alibaba's live-streaming e-commerce apps.
  • With a virtual avatar, users can immediately enter this brand-new virtual environment. However, where they can shop, enter contests, and interact with other users.
  • Over ten Taobao live streamers and brands like Tissot have joined the platform.
  • This year's Double 11 Shopping Festival also featured TaoLive City and Alifish, an online platform for copyright trading services introduced by Alibaba.
  • Baidu, Inc (NASDAQ: BIDU) AI Cloud also marketed its products in apparel, home, digital, and other industries.
  • NetEase, Inc (NASDAQ: NTES) Metaverse Department promoted similar solutions.
  • NetEase Yaotai, a metaverse app similar to Baidu's XiRang, will likely come live shortly.
  • Price Action: BABA shares are trading higher by 2.32% at $87.64 premarket on the last check Tuesday.
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