[TechWeb] On March 6, the TV broadcaster announced that it has reached a cooperation agreement with Taobao through its subsidiary Shanghai Feicui Oriental Communications. The two parties will jointly launch more than 48 e-commerce live broadcasts within the year, and many TVB artists we are familiar with will participate in the live broadcast to bring goods.
According to reports, TVB's live streaming account on Taobao has already been launched and is named TVB Merchandising. So far, this account has no live streaming records.
Furthermore, in April 2022, TVB opened an account on the Douyin platform. Currently, in addition to Douyin's official TVB account, TVB has now opened and operated three Douyin e-commerce accounts — TVB Sourcing (Hong Kong Style Selection), TVB Sourcing (Delicious Selection), and TVB Sourcing (Hong Kong's Strict Selection).