Onion Global (NYSE:OGBLY – Get Rating) and Lulu's Fashion Lounge (NASDAQ:LVLU – Get Rating) are both small-cap business services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, institutional ownership, earnings, valuation, profitability, risk and dividends.
Risk and Volatility
Onion Global has a beta of -3.38, meaning that its stock price is 438% less volatile than the S&P 500. Comparatively, Lulu's Fashion Lounge has a beta of -0.02, meaning that its stock price is 102% less volatile than the S&P 500.
Get Onion Global alerts:Profitability
This table compares Onion Global and Lulu's Fashion Lounge's net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Onion Global | N/A | N/A | N/A |
| Lulu's Fashion Lounge | 0.85% | 6.01% | 2.14% |
Institutional & Insider Ownership
2.6% of Onion Global shares are held by institutional investors. Comparatively, 54.1% of Lulu's Fashion Lounge shares are held by institutional investors. 50.9% of Onion Global shares are held by company insiders. Comparatively, 3.1% of Lulu's Fashion Lounge shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Earnings and Valuation
This table compares Onion Global and Lulu's Fashion Lounge's revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Onion Global | $401.23 million | 0.01 | -$55.90 million | N/A | N/A |
| Lulu's Fashion Lounge | $439.65 million | 0.22 | $3.72 million | $0.08 | 30.38 |
Lulu's Fashion Lounge has higher revenue and earnings than Onion Global.
Analyst Ratings
This is a summary of current ratings and price targets for Onion Global and Lulu's Fashion Lounge, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Onion Global | 0 | 0 | 0 | 0 | N/A |
| Lulu's Fashion Lounge | 0 | 5 | 5 | 0 | 2.50 |
Lulu's Fashion Lounge has a consensus target price of $4.58, indicating a potential upside of 88.48%. Given Lulu's Fashion Lounge's higher probable upside, analysts plainly believe Lulu's Fashion Lounge is more favorable than Onion Global.
Summary
Lulu's Fashion Lounge beats Onion Global on 10 of the 11 factors compared between the two stocks.
About Onion Global
(Get Rating)
Onion Global Limited operates a platform that incubates, markets, and distributes fashionable and future brands in China and internationally. Its platform comprises brand partners that offer various categories of lifestyle products, including beauty products, maternal and baby products, food and beverages, fast fashion, and wellness products. The company was incorporated in 2009 and is based in Guangzhou, the People's Republic of China.
About Lulu's Fashion Lounge
(Get Rating)
Lulu's Fashion Lounge Holdings, Inc. operates as an online retailer of women's clothing, shoes, and accessories. The company offers dresses, tops, bottoms, bridal wear, intimates, swimwear, footwear, and accessories under the Lulus brand. It sells its products through owned media, which primarily consists of its website, mobile app, social media platforms, email, and SMS; and earned and paid media, as well as social media platforms. The company primarily serves Millennial and Gen Z women. Lulu's Fashion Lounge Holdings, Inc. was founded in 1996 and is headquartered in Chico, California.
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