Apple Bets On Vision Pro To Repeat iPhone Success, Serve As Game-Changer for AR/VR Industry
Apple Bets On Vision Pro To Repeat iPhone Success, Serve As Game-Changer for AR/VR Industry
The launch of Apple Inc's (NASDAQ:AAPL) Vision Pro headset has sparked interest in the virtual and augmented reality (AR/VR) space after a slowdown in funding leading up to the launch.
的推出 蘋果公司的 納斯達克股票代碼:AAPL)Vision Pro頭戴式耳機在推出前資金放緩之後,激發了人們對虛擬和增強現實(AR/VR)領域的興趣。
Investors remained wary about making bets in the AR/VR sector without clear signals from industry leaders.
如果沒有行業領導者的明確信號,投資者仍然對押注AR/VR領域持謹慎態度。
Also Read: Apple Looks To Maintain Steady iPhone Shipments in 2023
另請閱讀:蘋果希望在2023年保持穩定的iPhone出貨量
The Vision Pro headset is a potential game-changer for the AR/VR industry. Apple is positioning it as a "mixed reality" device likely to usher in a new spatial computing era. The company expects the Vision Pro to repeat the iPhone's revolutionizing of mobile computing, Financial Times reports.
Vision Pro 頭戴式耳機有可能改變增強現實/虛擬現實行業的遊戲規則。蘋果將其定位爲 “混合現實” 設備,很可能會開創一個新的空間計算時代。據《金融時報》報道,該公司預計Vision Pro將重演iPhone對移動計算的革命。
In June, AR/VR and mixed reality start-ups in the U.S. raised $208 million in funding, marking a 12-month high., FT reports. Despite the price tag of $3,500 and a vague release date, investors are focusing on the market validation that Vision Pro provides.
英國《金融時報》報道,6月,美國的AR/VR和混合現實初創企業籌集了2.08億美元的資金,創12個月新高。儘管價格爲3500美元,發佈日期模糊,但投資者將注意力集中在Vision Pro提供的市場驗證上。
Start-ups in various industries benefit from the renewed interest in AR/VR. For example, Augmedics, an Illinois-based start-up that builds tools to help surgeons navigate spinal instruments during operations, attracted an $83 million funding round in June.
各行各業的初創企業受益於對AR/VR的新興趣。例如,總部位於伊利諾伊州的初創公司Augmedics在6月獲得了8300萬美元的融資,該公司開發工具以幫助外科醫生在手術期間使用脊柱器械。
Luminopia, a Massachusetts-based company, which creates therapeutic visual stimuli, had raised $16 million in late June.
總部位於馬薩諸塞州的製造治療性視覺刺激的公司Luminopia在6月下旬籌集了1600萬美元。
Still, some analysts caution that the AR/VR industry should not solely rely on Apple's success.
儘管如此,一些分析師還是警告說,AR/VR行業不應完全依賴蘋果的成功。
The AR/VR industry has seen its share of challenges and failures, with other industry giants like Alphabet Inc (NASDAQ:GOOG) (NASDAQ: GOOGL) Google dumping its smart glasses project.
增強現實/虛擬現實行業經歷了許多挑戰和失敗,其他行業巨頭包括 Alphab (納斯達克股票代碼:GOOG)(納斯達克股票代碼:GOOGL)谷歌放棄了其智能眼鏡項目。
Price Action: AAPL shares traded higher by 0.05% at $193.71 premarket on the last check Wednesday.
價格走勢: 週三盤前AAPL股價上漲0.05%,至193.71美元。
Photo via Wikimedia Commons
照片來自維基共享資源
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明: 該內容部分是在人工智能工具的幫助下製作的,並由Benzinga編輯審閱和發佈。