Healthy snacking company That's it. aims to simplify back-to-school nutrition with curated shopping lists

LOS ANGELES, July 28, 2023 /PRNewswire/ -- The new school year is approaching, and with it, parents are preparing for the accompanying stress of the back-to-school season. Amongst the biggest stressors for parents of school-aged children? Managing after school activities (24%), followed by finding healthy snack options (23%) and packing lunches / food prep (20%)¹.

With 43% of parents' top stressors coming in as nutrition-related, That's it. has partnered with childhood nutrition expert Rachel Rothman, MS, RD, CLEC to take the guesswork out of shopping for healthy back-to-school snacks by creating two curated snack shopping lists for Target and Walmart. (Seventy percent of parents indicated that they will do the majority of their back-to-school shopping at one of these two retail giants².)

"The best part about these snacks is the variety of ingredients and nutrients," said Rothman. "They all contain key nutrients, and are made from whole foods, without the use of flavors or additives. These snacks are all shelf-stable and can be eaten as a quick, nutritious snack, or as part of a more diverse meal to keep your kids fed as the weather cools off and fall schedules heat back up."

Keep reading for Rothman's hand-selected healthy picks:

Target:

• That's it. Mango & Blueberry Mini Fruit Bars
• Whisps Cheese Crisps
• Chomps Snack Sticks
• Simple Mills Crackers
• Seapoint Farms Dry Roasted Edamame

Walmart:

• That's it. Apple + Strawberry Mini Fruit Bars
• Terra Sweet Potato Chips
• Kars Nuts Second Nature Wholesome Medley Trail Mix
• BOOMCHICKAPOP Sea Salt Popcorn
• Wild Planet Wild Albacore Tuna pouches

That's it. Mini Fruit Bars are made from two ingredients: Fruit + fruit. These shelf-stable Mini Fruit Bars contain no juices, purees, concentrates or added sugars, and are all-natural, gluten-free, non-GMO, and free from all top food allergens – making them the perfect back-to-school snack for the whole family.

About That's it.

That's it. makes delicious, convenient, plant-based super snacks from only the purest ingredients, and completely free from the top 12 allergens. Since 2012, it has been innovating the natural foods category in the United States with its portfolio of simple and nutritious snacks made from real, whole foods. All That's it. products transparently contain six real ingredients or less, and absolutely no natural or artificial flavors, sugar alcohols, or artificial colors. Its flagship Fruit Bars, now the #1 fruit bar in America, contain only two ingredients: fruit + fruit. You can find That's it. nationwide at your local Starbucks, at major retailers such as: Target, Whole Foods, Costco, Sam's Club, 7-Eleven, Walmart, VONS, CVS and Kroger, and online at Amazon and . Learn more on Instagram and TikTok.

Media Contact:

Elizabeth Pigg

Chief Marketing Officer

That's it.

[email protected]

¹About Suzy Survey:
The "Parents' Plates" study surveyed 1,000 parents of school-aged children in the U.S. in July 2023. Survey was conducted via real-time consumer insights platform Suzy.

² About Suzy Survey:
The "Back-to-School" study surveyed 2,706 parents of school-aged children in the U.S. in June 2023. Survey was conducted via real-time consumer insights platform Suzy.

SOURCE That's it Nutrition