Elon Musk's X Revives Political Ads, Rattles 2024 Election Landscape
Elon Musk's X Revives Political Ads, Rattles 2024 Election Landscape
X (formerly Twitter) is bringing back political ads and expanding its team ahead of the 2024 presidential election.
X （前身爲Twitter）將在2024年總統大選之前恢復政治廣告並擴大其團隊。
What To Know: In a new blog post from the X Safety team, the social platform company said it's looking to add people to its safety and elections team ahead of the election in order to focus on stopping manipulation, exposing fake accounts and monitoring threats.
要知道什麼： 在X Safety團隊的一篇新博客文章中，這家社交平台公司表示，它希望在選舉前增加人員加入其安全和選舉團隊，以便專注於制止操縱、揭露虛假賬戶和監控威脅。
X noted that it's guided by its Civic Integrity Policy during elections, which provides an extra layer of protection around election periods. The company is revising its policy to reflect its updated enforcement policy: Freedom of Speech, Not Reach. X aims to strike a balance between "tackling the most harmful types of content" and "not censoring political debate."
X指出，它以選舉期間的公民誠信政策爲指導，該政策爲選舉期間提供了額外的保護。該公司正在修訂其政策，以反映其更新的執法政策：言論自由，而不是Reach。X旨在在 “處理最有害的內容類型” 和 “不審查政治辯論” 之間取得平衡。
In order to do so, the company will add public labels to posts that are flagged for potential violations of its policies and make people aware when reach is restricted.
爲此，該公司將在因可能違反其政策而被舉報的帖子中添加公共標籤，並讓人們知道何時覆蓋範圍受到限制。
"Building on our commitment to free expression, we are also going to allow political advertising," X said in the blog post.
X在博客文章中說：“在我們對言論自由的承諾基礎上，我們還將允許政治廣告。”
See Also: Elon Musk's X Scores Crypto Wallet Licenses Across US
另見：埃隆·馬斯克的 X 在美國各地獲得加密錢包許可證
However, paid political ads will have to undergo a screening process to make sure the promoter is eligible and isn't attempting to promote false or misleading content. X also plans to create a global ad transparency center where everyone can review political ads being circulated.
但是，付費政治廣告必須經過篩選程序，以確保發起人符合資格，並且不會試圖宣傳虛假或誤導性內容。X還計劃創建一個全球廣告透明度中心，讓每個人都可以查看正在流傳的政治廣告。
Meta Platforms Inc (NASDAQ:META) also has a transparency center, in which the company provides similar guidelines. Other social media companies represented in the Global X Social Media ETF (NASDAQ:SOCL) have similar policies. Twitter previously banned political ads on the platform in 2019.
元平台公司 納斯達克股票代碼：META）也有一個透明度中心，該公司在該中心提供類似的指導方針。其他有代表的社交媒體公司 Global X 社交媒體ETF 納斯達克股票代碼：SOCL）也有類似的政策。Twitter此前曾在2019年禁止在該平台上投放政治廣告。
"Our work is ongoing. These increased investments in people, policy and product will further ensure our communities have access to open, accurate and safe political discourse on X," the company said.
“我們的工作仍在進行中。該公司表示，增加對人員、政策和產品的投資將進一步確保我們的社區能夠就X進行公開、準確和安全的政治討論。”
Musk acquired Twitter for $44 billion last October and rebranded the company to X. The social media platform has gone through a number of changes in a little less than a year as it continues to work towards becoming an "everything app."
去年10月，馬斯克以440億美元的價格收購了Twitter，並將公司更名爲X。該社交媒體平台在不到一年的時間裏經歷了許多變化，因爲它繼續努力成爲 “萬能應用程序”。
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Photo: Shutterstock
照片：Shutterstock