As reported on October 11,$Sporting Goods (BK1185.HK)$The increase was further expanded in the afternoon. As of press release,$LI NING (02331.HK)$Increased by 6.12% to HK$33.80;$XTEP INT'L (01368.HK)$Increased by 3.75% to HK$7.19;$ANTA SPORTS (02020.HK)$Increased by 3.55% to HK$88.85;$TOPSPORTS (06110.HK)$It rose 3.14% to HK$5.91.
According to the news, recently, driven by the Asian Games and other related events, people are enthusiastic about participating in sports, which has greatly boosted the growth of sports consumption. According to value-added tax invoice data released by the State Administration of Taxation, during the Mid-Autumn Festival and National Day holiday, residents' demand for cultural and sports consumption rose, compounded by the driving effects of the Asian Games. The consumer market for cultural and sports services was rapidly heating up, and sales revenue from sports-related services increased 27.1% year-on-year.
Guoxin Securities pointed out that the Hangzhou Asian Games will be held as scheduled in September, raising public attention and discussion about sports. Sports and leisure brands actively use Asian Games marketing to promote and release new products. Since this year, with the opening up of social and outdoor scenes, shoes and clothing have shown good alpha attributes in the consumer category. Everbright Securities believes that as the clothing industry enters the traditional peak season in the fourth quarter, the return of passenger flow during the Mid-Autumn Festival and National Day is ideal, and expects terminal retail sales of clothing to be boosted.
