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Amazon's New AI-Powered Ad Imagery Boosts Click-Through Rates By 40%

Amazon's New AI-Powered Ad Imagery Boosts Click-Through Rates By 40%

亞馬遜基於人工智能的新廣告圖像將點擊率提高了40%
Benzinga ·  2023/10/27 02:11

Amazon.Com, Inc (NASDAQ:AMZN) launched an artificial intelligence-powered image generation to help advertisers deliver a better customer ad experience.

Amazon.com, Inc 納斯達克股票代碼:AMZN)推出了基於人工智能的圖像生成器,以幫助廣告商提供更好的客戶廣告體驗。

Amazon Ads rolled out an image generation in beta, a generative AI solution to remove creative barriers and enable brands to produce lifestyle imagery that helps improve their ads' performance.

Amazon Ads在測試版中推出了圖像生成功能,這是一種生成式人工智能解決方案,可消除創意障礙,並使品牌能夠製作有助於改善廣告效果的生活方式圖像。

Also Read: Meta's AI Innovations Promise Efficiency and Growth In Ads

另請閱讀:Meta 的人工智能創新有望提高廣告的效率和增長

"Producing engaging and differentiated creatives can increase cost and often requires introducing additional expertise into the advertising process," said Colleen Aubrey, senior vice president of Amazon Ads Products and Technology.

亞馬遜廣告產品與技術高級副總裁科琳·奧布里說:“製作引人入勝且差異化的廣告可能會增加成本,並且通常需要在廣告流程中引入額外的專業知識。”

The solution caters to advertisers of all sizes, enabling those lacking in-house capabilities or agency support to create brand-themed imagery more easily while supporting more prominent brands.

該解決方案迎合了各種規模的廣告商,使那些缺乏內部能力或機構支持的廣告商能夠更輕鬆地創建以品牌爲主題的圖像,同時爲更知名的品牌提供支持。

In the Amazon Ad Console, advertisers simply select their product and click Generate, with the tool leveraging generative AI to deliver a set of lifestyle and brand-themed images. They can refine the image by entering short text prompts, creating multiple versions, and testing to optimize performance.

在亞馬遜廣告控制檯中,廣告商只需選擇他們的產品並點擊 生成,該工具利用生成式人工智能來提供一組以生活方式和品牌爲主題的圖像。他們可以通過輸入簡短的文本提示、創建多個版本和測試來優化性能來優化圖像。

The initiative can generate 40% higher click-through rates than ads with standard product images.

與帶有標準產品圖片的廣告相比,該計劃可以產生40%的點擊率。

The company is designing custom microchips, Inferentia and Trainium, for AWS' generative AI training and acceleration to bypass Nvidia Corp (NASDAQ: NVDA) GPUs for large language model training.

該公司正在爲AWS的生成式人工智能訓練和繞過加速設計定製微芯片,即Inferentia和Trainium 英偉達公司 (納斯達克股票代碼:NVDA)用於大型語言模型訓練的 GPU。

Price Action: AMZN shares traded lower by 1.38% at $119.72 on the last check Thursday.

價格走勢: 週四,亞馬遜股價下跌1.38%,至119.72美元。

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