The “Government Weibo Influence Ranking for the Third Quarter of 2023” is produced by Weibo, with academic support provided by the People's Online Public Opinion Data Center and the People's Data Research Institute. The evaluation targets include the official microblogs of all agencies in the country that have passed Weibo certification. The evaluation system includes four dimensions: communication power, service ability, interaction, and recognition. The statistics period is from July 1, 2023 to September 30, 2023.
The purpose of the “Government Weibo Influence Ranking” is to promote the overall improvement of the dissemination power of online government information. The number of fans is an important prerequisite for communication power, but more fans does not mean greater influence. This list focuses more on examining the “active fans” and “trusted fans” of government agencies. Only by how many “trusted fans” can the information published by government agencies be read can it show the actual dissemination power of government information.
The purpose of the “Government Weibo Influence Ranking” is to promote the improvement of the service capabilities of government agencies, that is, the ability to use new media platforms to respond to public concerns, solve problems, and do practical work for the people. The list encourages more government agencies to effectively serve the public and the community through this method.
The purpose of the “Government Weibo Influence Ranking” is to promote the improvement of online government interaction. Internet government should not simply be an online platform for publishing information and talking to oneself; it should also become a channel for the government to resolve questions, explanations, and concerns, and become a bridge for interaction between the government and the public. In the evaluation system for this list, in addition to “passive interaction,” that is, comments and praise brought about by government announcements, the evaluation system for this list focuses more on considering the ability of government agencies to actively respond and interact in both directions.
Download details of the Government Weibo Impact Report for the Third Quarter of 2023
