THE introduction of electric motorcycles (e-motor) resulting from the partnership between Artroniq Bhd and PT Terang Dunia Internusa's (PT TDI) subsidiary United E- Motor is set to transform urban mobility in Malaysia.

According to Artroniq CFO Marcus Chin said the main objective of introducing the e-motor, TX3000 and TX1800, for the Malaysian market is to provide a certain level of assistance to the government in reducing petrol subsidies and helping the public to adopt the electric vehicle (EV) trend.

"We are thrilled to introduce United E-Motor's cutting-edge e-motor into the Malaysian market as this partnership aligns perfectly with our commitment to providing sustainable and innovative mobility solutions to our customers.

"I strongly believe the introduction of these two models of e-motor will play a pivotal role in shaping the future of urban mobility in Malaysia," Chin said at the unveiling event yesterday.

Asked about the expected sales for the e-motor, Chin stresses that the figure is not their main goal because their main concern is to assist the Malaysian government in reducing the petrol subsidies and achieving the targeted environmental, social and governance (ESG) goals.

Chin then revealed that they are planning to produce at least 2,000 units across two models in 2024 for the local market at their assembly plant in Batu Kawan, Penang.

"Currently, we will not be doing any export at this juncture because any export plan will be done after the completion of our other two assembly plants in Perlis and Johor," Chin said, adding that both Artroniq and United E-Motor will also be cooperating to market the e-motor to other Asean countries in the region beginning with Thailand.

As for the pricing for the two models, he said it will be announced on Dec 24 and the public can start placing the booking the following day.

Meanwhile, United E-Motor founder Henry Mulyadi said the introduction of United E-Motor's e-motor into the Malaysian market marks the beginning of a new era in urban mobility.

"The successful launch of TX3000 and TX1800 has exceeded our expectation.

"We are excited to partner Artroniq in bringing our eco-friendly and high-performance e-motor to the discerning Malaysian public," Henry said, adding that both companies are dedicated to making eco-conscious commuting a reality, enhancing the lives of Malaysians while preserving the environment.