『ライフリー さわやか男性用快適シート』10cc 5枚入りNovember 16, 2023
November 19 to coincide with “International Men's Day”
“Lifley Refreshing Comfortable Seats for Men” 10cc, 5 sheets, on sale for a limited time
Unicharm Co., Ltd. (President and CEO: Takehisa Takahara) will release a set of 5 10cc “Lifley Refreshing Men's Comfort Seats,” which support men's urinary leakage problems, as a limited-time product on 2023/11/21 to coincide with “International Men's Day” on November 19, 2023.
“Lifley Refreshing Comfortable Seats for Men” 10cc, pack of 5
Launch background
Due to the structure of the body, men tend to leave urine in the urethra, and it may leak after urinating. Especially after age 40, there is a trend where the number of people experiencing “urinary problems” due to the effects of obesity, prostate enlargement, etc. increases.
Based on this situation, we launched urine leakage care products for men only in 2014, and since then, we have made efforts to expand, such as preparing a lineup of 7 types according to the amount of urine. Also, in April this year, 3 new types of absorbent sheets for men that are comfortable to wear like underwear were added. Since our efforts have received support from many people, the market size of urine leakage care products for men is more than 7 times that of the initial entry※It has expanded to
At our company, which leads the market in this way, people in their 40s to 50s ask, “Are there any products with a small number of sheets that I would like to try?” There have been many voices saying, “I've never used it, but I definitely want to try it out.”
Therefore, now, to coincide with “International Men's Day” on November 19, we are now selling a pack of 5 10cc “Lifley Refreshing Comfortable Sheets for Men,” which are designed like masks, in packages that are easy to pick up, and the number of sheets has been narrowed down, as a limited-time product.
※Unicharm research
What is “International Men's Day”
“International Men's Day” is an anniversary honoring men who promote gender equality, which is said to have begun in 1999 in Trinidad and Tobago. It is also a day to shed light on men who act as positive role models on gender issues, and to raise awareness about the health of men and boys.
Voices of people who experienced wearing special products for urine leakage care before “International Men's Day”
On 2023/11/15, a “study session on urinary leakage care for men” was held, and an experience session was held where participants were asked to actually wear “Lifley Refreshing Comfortable Seats for Men.”
《Voices received from participants》
・ “It was my first time using a special product, so I was a little confused about how to apply it etc. However, when I put it on, there was no sense of incongruity, and I almost forgot I was wearing it.” (30s)
・ “The individual packaging is small, and it's a size that fits comfortably in a pocket, so I thought I could carry it around without being noticed by those around me” (40s)
・ “When I put on an exclusive item for the first time, I was amazed at how comfortable it was. It's reassuring to think that it can absorb urine well even though it's this thin. I think there will be more drinking parties during the year-end party season from now on, so I want to spread it to my friends as an etiquette habit for men.” (50s)
Toward a society where urine leakage is easy to care for regardless of gender
Otsuma Women's University Faculty of Human Relations Associate Professor Toshiyuki Tanaka (Male Studies)
There are three major points that hinder the spread of “male urine leakage care.”
The first is that neither I nor those around me are interested in men's bodies. Because of this, men tend to be slow about changes in their bodies.
Second, there are few serious discussions about male genitals. Even when it becomes a hot topic, it is often talked about in a joking manner, which has led to a lack of understanding in society as a whole.
Third, there is the preconceived notion that “measures against urine leakage are for women.” This preconceived notion is one of the factors that make it difficult for men to view “urine leakage” as a problem.
However, in recent years, along with the penetration of correct knowledge about urine leakage care, there has been an increase in the number of people who take their own bodies seriously.
We believe that there is a high possibility that the use of products exclusive to “male urine leak care” will spread in the future due to the ease of use.
Release period
It will go on sale as a limited-time product on 2023/11/21.
“Lifeley Refreshing Men's” brand site
Contributing to the “SDGs 17 Goals” through the launch of “Lifley Refreshing Comfortable Seats for Men”
We believe that launching this product will contribute to the following out of the 17 goals set out in the “Sustainable Development Goals” (SDGs: Sustainable Development Goals) adopted by the United Nations in 2015.
3. Health and welfare for all 12. Responsibility to create responsibility for use
Going forward, we will continue to aim to solve environmental and social issues and contribute to the achievement of the SDGs through business activities such as providing products and services.
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