蔚小理和特斯拉的销售费用近日引发讨论,蔚来和理想汽车高管也在微博上直接开怼。有博主在微博上晒出了理想小鹏蔚来特斯拉销售费用占比和毛利率动态变化。该博主称,在销售费用占比这个指标上,特斯拉是最好的,理想从2023年开始已经一步步接近特斯拉的水平,小鹏蔚来目前保持在高位,但是相对之前都有明显下降。理想汽车CEO李想转发该微博表示赞同。他表示,大家最关心的营销和传播的费用,包含在整体销售和管理费用里。理想汽车是中国所有汽车品牌里营销和传播费用率最低的企业,包含主机厂和销售(直营/代理)体系的全部营销和传播费用。“全球比我们低的应该只有特斯拉。”
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蔚来高管怒怼李想蔚来理想两公司高管直接开怼
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