根据灼识咨询的报告，蜜雪冰城作为国内现制饮品行业中最早设立中央工厂的企业，目前拥有业内最大和最完整的端到端供应链体系，能够为加盟商提供极具竞争力的一站式解决方案。On January 2, Michelle Ice City submitted a listing application to the Hong Kong Stock Exchange to accelerate the global layout process.
The Zhitong Finance App learned that on January 2, Michelle Ice City submitted a listing application to the Hong Kong Stock Exchange to accelerate the global layout process.
Michelle Bingcheng is a world-leading ready-to-drink company. It adheres to the value proposition of high-quality and affordable products. It has the freshly made tea brand “Michelle Ice City” and the freshly ground coffee brand “Lucky Coffee”, which focus on providing consumers with high-quality and affordable products such as freshly made fruit drinks, tea, ice cream, and coffee with a unit price of about 6 yuan.
According to the Insight Consulting report, as the first enterprise in the domestic beverage industry to establish a central factory, Michelle Ice City currently has the largest and most complete end-to-end supply chain system in the industry, which can provide a highly competitive one-stop solution for franchisees.
As of September 30, 2023, Michelle Ice City has more than 36,000 stores worldwide, covering China and 11 overseas countries. It is the only Chinese ready-to-drink company with 30,000 stores. According to the prospectus, based on the number of stores as of September 30, 2023, the company's current tea brand “Michelle Ice City” has more than 29,000 stores in China and about 4,000 stores overseas, making it the number one ready-made tea brand in the Southeast Asian market. The freshly ground coffee brand “Lucky Coffee” has about 2,900 stores and is the fourth largest freshly ground coffee brand in China. In the first nine months of 2023, the Michelle Ice City store network reached a volume of about 5.8 billion cups of drinks. According to Insight Consulting's report, for example, according to the above statistics on the number of stores and cup serving, Michelle Ice City has become the number one ready-to-drink company in China and the second largest in the world. For the full year of 2022 and the first nine months of 2023, Michelle Ice City achieved revenue of 13.6 billion yuan and 15.4 billion yuan respectively, up 31.2% and 46.0% year-on-year respectively; the company's store network achieved terminal retail sales of about 30 billion yuan and 37 billion yuan respectively.
The ready-to-drink market has broad room for development. According to Insight Consulting's report, the size of China's ready-to-drink market is expected to reach about 1.2 trillion yuan in 2028, with an average compound annual growth rate of 18.7% in 2028. Among them, the average compound growth rate for affordable ready-to-drink beverages is expected to reach 24.0% in 2028, which is the highest expected growth rate among the ready-to-drink market segments in different price ranges.