Under the agreement, Postmedia will utilize Taboola's suite of products to grow its audience, optimize user engagement, and drive revenue. Taboola will be implemented into various Postmedia sites including National Post, Financial Post, Vancouver Sun, and Toronto Sun, among others. Postmedia will incorporate Taboola Feed, a seamlessly integrated feed that provides readers with personalized multi-format content recommendations for an engaging experience into Postmedia's family of Canadian news websites, on homepages and article pages.
Postmedia will explore Homepage For You, Taboola's publisher platform offering that adds Artificial Intelligence (AI) to power editorial recommendations on publisher homepages. Homepage For You is part of Taboola Newsroom, a real-time analytics platform that provides unique insights, sourced from Taboola's dataset of nearly 600 million daily active users, which inform how to create more engaging content and discover new coverage areas that drive loyal readership.