Dia Co., Ltd. (301177.SZ) issued an announcement. The company expects net assets attributable to shareholders of listed companies in 2023...
According to the Zhitong Finance App, Dia Co., Ltd. (301177.SZ) issued an announcement. The company expects net profit attributable to shareholders of listed companies to be 60,362,700 yuan to 904.499 million yuan in 2023, a year-on-year decrease of 87.6% to 91.72%.
The overall domestic economy recovered in 2023, but internal structural differentiation in the jewelry industry intensified, market competition was intense. Demand for diamond inlay jewelry was insufficient and the recovery was slow. In addition, the safe-haven properties of gold have been taken seriously by more and more consumers in recent years. Demand for gold has increased significantly, which has also had a certain impact on the diamond setting industry. The company faced great pressure and challenges in a fully self-operated sales model and mainly diamond inlaid jewelry. Operating revenue declined significantly year-on-year during the reporting period.
Based on the overall brand strategy upgrade, the company actively adjusted the channel strategy, committed to improving the brand image and service experience, focusing on improving the quality of store operations and improving profitability, and optimized and upgraded the existing channels. During the reporting period, the company carried out a comprehensive inventory of all stores, and actively closed, moved, and channel replaced some stores with low potential energy or that did not match the brand image. Through this series of adjustments and optimizations, the overall operating efficiency of the store will be improved. According to the “Corporate Accounting Standards” and the relevant provisions of the company's accounting policy, based on the principle of prudence, the company made asset impairment preparations for stores showing signs of impairment based on impairment calculation results; at the same time, due to early closure, some stores have increased rental deposit losses that cannot be recovered, and the company has calculated corresponding bad debt provisions. The above matters all had a significant impact on net profit performance in 2023.