Apple's Alternative App Store Model In The EU Could Potentially Cost Meta, Others 'Millions' Of Dollars In Yearly Payments To The IPhone-Maker
Apple's Alternative App Store Model In The EU Could Potentially Cost Meta, Others 'Millions' Of Dollars In Yearly Payments To The IPhone-Maker
Apple Inc.'s (NASDAQ:AAPL) proposed "Alternative App Store" model for its users in the European Union could potentially cost Meta Platforms Inc. (NASDAQ:META) and other developers "millions" of dollars in yearly payments.
苹果公司。”s（纳斯达克股票代码：AAPL）为其欧盟用户提出的 “替代应用商店” 模式可能会使Meta Platforms Inc.（纳斯达克股票代码：META）和其他开发商每年支付 “数百万美元” 的款项。
What Happened: Apple announced that developers who want to use third-party app stores or payment providers in the EU will have to pay a "Core Technology Fee."
发生了什么：苹果宣布，想要在欧盟使用第三方应用商店或支付提供商的开发者必须支付 “核心技术费”。
According to the terms listed on Apple's developer support website, developers who "achieve exceptional scale on iOS in the EU will pay a Core Technology Fee of €0.50 for each first annual install over one million in the past 12 months."
根据苹果开发者支持网站上列出的条款，“在欧盟在iOS上实现卓越规模的开发者将为过去12个月中每超过100万次的首次年度安装量支付0.50欧元的核心技术费。”
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While Apple has embraced EU's Digital Markets Act and announced a series of changes to its App Store model, developers who opt for alternative stores or payment providers could have a potentially hefty bill on their hands.
尽管苹果已经接受了欧盟的《数字市场法》，并宣布对其App Store模式进行一系列变更，但选择替代商店或支付提供商的开发者可能会面临巨额账单。
Meta's Threads app was downloaded 2.6 million times in the EU in the first three days of its launch in the region, according to Data.ai.
根据 Data.ai 的数据，Meta的Threads应用程序在欧盟推出的前三天在该地区的下载量为260万次。
To put this into context, if Meta offered the app exclusively outside the App Store for iOS users, this would cost the company $72,361 per month in "Core Technology Fee," based on Apple's fee calculator and the three-day download data.
综上所述，如果Meta在App Store之外专门为iOS用户提供该应用程序，那么根据苹果的费用计算器和三天的下载数据，这将使该公司每月花费72,361美元的 “核心技术费用”。
On an annual basis, assuming only three million downloads throughout the year, Meta would have to pay $1.089 million to Apple as "Core Technology Fee."
假设全年只有三百万次下载，按年度计算，Meta 将不得不向苹果支付 10.89 万美元作为 “核心技术费”。
If Meta distributes the app using the existing terms — that is, exclusively through the App Store — it would cost the company $250 per month.
如果Meta使用现有条款（即仅通过App Store分发应用程序）分发该应用程序，则该公司每月将花费250美元。
Given that Meta has multiple apps like Facebook, Messenger, Instagram, WhatsApp and Threads, the bill could be much higher.
鉴于Meta拥有多个应用程序，例如Facebook、Messenger、Instagram、WhatsApp和Threads，账单可能会高得多。
Why It Matters: Apple's decision to allow sideloading apps in the EU could result in a fall in its App Store revenue, even though analysts at JP Morgan Chase & Co. believe the impact could be limited, in part due to the fifty-cent fee.
为何重要：苹果允许在欧盟侧载应用程序的决定可能会导致其App Store收入下降，尽管摩根大通的分析师认为这种影响可能有限，部分原因是50美分的费用。
This is down to the fact that the EU contributes only 6% to Apple's App Store revenue.
这归因于欧盟对苹果App Store收入的贡献仅为6％。
However, for developers, especially those with large user bases, the fee could be a lot higher.
但是，对于开发人员，尤其是那些拥有大量用户群的开发人员来说，费用可能会高得多。
Check out more of Benzinga's Consumer Tech coverage by following this link.
通过以下方式查看 Benzinga 对消费科技的更多报道 点击这个链接。
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Photo: William Hook on Unsplash
照片：Unsplash 上的威廉·胡克