Wheeling In Wealth: Ultra-Luxury Car Makers Ferrari, Lamborghini, Rolls-Royce Ride High On Soaring Demand For Personalized Rides
Wheeling In Wealth: Ultra-Luxury Car Makers Ferrari, Lamborghini, Rolls-Royce Ride High On Soaring Demand For Personalized Rides
The ultra-luxury car market is experiencing a surge in customized car sales, with automakers such as Ferrari NV (NYSE:RACE), Lamborghini, Rolls-Royce Holdings PLC (OTC:RYCEY), and Bentley Systems Inc (NASDAQ:BSY) witnessing record-breaking demand for personalized vehicles.
超豪华汽车市场的定制汽车销量激增，法拉利内华达州（纽约证券交易所代码：RACE）、兰博基尼、劳斯莱斯控股有限公司（场外交易代码：RYCEY）和宾利系统公司（纳斯达克股票代码：BSY）等汽车制造商对个性化汽车的需求创历史新高。
What Happened: The ultra-wealthy are increasingly seeking unique, customized vehicles from these automakers, reported CNN on Saturday. This trend is driving substantial revenue growth for these companies.
发生了什么：美国有线电视新闻网周六报道，超级富豪越来越多地向这些汽车制造商寻求独特的定制汽车。这种趋势正在推动这些公司的收入大幅增长。
Lamborghini, for instance, sold over 10,000 vehicles in 2023, a first in the company's history. Ferrari saw a revenue increase of over 17%. The demand for personalized vehicles has led to a significant rise in sales of individually customized cars, some of which can cost double the base price of the vehicle.
例如，兰博基尼在2023年售出了超过10,000辆汽车，这是该公司历史上的第一次。法拉利的收入增长了17％以上。对个性化车辆的需求导致个性化定制汽车的销量大幅增长，其中一些汽车的价格可能是汽车基本价格的两倍。
"Personalizations, customizations, have actually been the key driver behind the better than expected earnings throughout the year," Gonzalez Lastra, investment partner with Tema ETFs, which operates a luxury goods investment fund. said.
经营奢侈品投资基金的Tema ETF的投资合伙人冈萨雷斯·拉斯特拉说：“个性化、定制实际上是全年收益好于预期的关键驱动力。”
These automakers cater to a small, ultra-wealthy customer base, with at least $30 million in potential spending money. This demographic is not only growing in size but also increasing in wealth, creating a lucrative market for ultra-luxury vehicles.
这些汽车制造商迎合了小型的超级富豪客户群，至少有3000万美元的潜在支出资金。这个人口不仅规模在增长，而且财富也在增加，为超豪华汽车创造了一个利润丰厚的市场。
Why It Matters: The surge in demand for ultra-luxury customized cars is indicative of the growing wealth of the global elite. This trend is also reflected in the broader luxury car market, where Tesla overtook Bayerische Motoren Werke AG (OTC:BMWYY) as the top-selling luxury car brand in the U.S. in 2022.
为何重要：对超豪华定制汽车的需求激增表明全球精英财富的增长。这种趋势也反映在更广泛的豪华汽车市场上，特斯拉在2022年取代了拜仁汽车股份公司（场外交易代码：BMWYY）成为美国最畅销的豪华汽车品牌。
This shift in consumer preferences towards luxury electric vehicles has also been seen in the success of companies such as Lucid Group Inc (NASDAQ:LCID), which despite production challenges, received the 2023 World Luxury Car of the Year award.
消费者对豪华电动汽车的偏好转变也体现在Lucid Group Inc（纳斯达克股票代码：LCID）等公司的成功中，该公司尽管面临生产挑战，但还是获得了2023年度世界豪华汽车奖。
Moreover, this trend has also attracted new players to the luxury car market, such as Chinese EV manufacturer BYD Co Ltd, which is venturing into the luxury car market with a series of high-end EVs, including a Lamborghini-style supercar and an SUV with unique features. This indicates a significant shift in the luxury car market, driven by changing consumer preferences and the increasing wealth of the global elite.
此外，这种趋势还吸引了新的参与者进入豪华汽车市场，例如中国电动汽车制造商比亚迪有限公司，该公司正在凭借一系列高端电动汽车进军豪华汽车市场，包括兰博基尼风格的超级跑车和具有独特功能的SUV。这表明在消费者偏好的变化和全球精英财富增加的推动下，豪华汽车市场发生了重大转变。
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