Litian Pictures (09958) surged more than 11% to a record high. As of press release, it rose 11.55% to HK$2.80, with a turnover of HK$1.37 million.
The Zhitong Finance App learned that Litian Pictures (09958) surged more than 11% to a record high. As of press release, it had risen 11.55% to HK$2.80, with a turnover of HK$1.37 million.
According to the news, according to preliminary statistics from the National Film Administration and Lighthouse Professional Edition data, as of February 18, 2024, the 2024 Spring Festival (8 days from February 10 to February 17) had a total box office of 8.016 billion yuan (including ticket service fees), with a total number of shows of 39.41 million, and a total attendance of 163 million, breaking the box office, number, and attendance records in Chinese film history.
Galaxy Securities pointed out that judging from the performance of the 2024 Spring Festival program, changes in audience groups and movie-watching consumption habits put forward new requirements for the film market, and emotional marketing, ceremonial marketing, and fan effects provided new opportunities for box office growth. The recovery and development trend of the film industry remains unchanged in 2024, and the continued improvement of both supply and demand provides sufficient upward momentum for the film market. The outstanding performance of the Spring Festival program this time will play a catalytic role in this regard.