One World Products Inc (OTCQB:OWPC) unveiled its latest offering during the 2024 NBA All-Star Weekend. Pro-11, an innovative muscle rub enriched with CBD is a result of the collaboration between Kx Family Care, led by Stephen Marley and guided by NBA Hall of Famer Isiah Thomas.

A Strategic Partnership With Deep Roots

The launch of Pro-11 symbolizes a milestone in the alliance between One World Products (OWP) and Kx Family Care, with Marley's Kx Family Care making a strategic investment of $400,000 in OWP. This infusion of capital will boost OWP's operations within Colombia's Bogota Free Trade Zone, amplifying its production capabilities to meet the demand for its wellness products on a global scale.

Crafted For Athletes, Inspired By Legends

Pro-11 is a confluence of the profound legacies of Bob Marley and Isiah Thomas. The muscle rub is designed with the needs of athletes at its core, blending premium CBD, essential oils, and natural extracts to support the rigorous demands of active and professional lifestyles. Its formulation provides rapid absorption, deep muscle penetration and a non-greasy finish for optimal performance and recovery support.

Echoing The Voices Of Visionaries

Isiah Thomas, reflecting on the launch, remarked, "Pro-11 is more than just a muscle rub; it's a fusion of science and nature, designed to elevate athletic performance and recovery." His words underscore the ambition behind Pro-11: to offer a natural, health-forward solution for athletes' therapeutic needs.

Stephen Marley added, "My family's foundation has always been rooted in the love of music, the use of healing herbs, and playing sports! To start a sports collection of truly natural and effective CBD products with a sports icon like Isiah Thomas is something remarkable. As a collective, we are a stronger force in the healing of all nations."

Pro-11 will be available to consumers on March 15, 2024, via its dedicated platform, and is expected to arrive in select retail locations later in the year.

OWPC Price Action
OWPC's shares were trading 18.60% higher at $0.0593 per share at the time of this writing around 11:30 AM ET Tuesday.

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Photo courtesy of OWP.