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曼卡龙(300945.SZ)：24年开店是曼卡龙店和子品牌店并行的模式

Mancaron (300945.SZ): Opening a store in 24 is a model where Mancaron stores and sub-brand stores go hand in hand

Gelonghui Finance ·  Mar 8 03:27

On March 8, Gelonghui (300945.SZ) was recently surveyed by investors, “How was the company opening last year? What are your plans to open a store this year?” The company replied that the opening of the store in '23 reached the double-digit net growth target planned at the beginning of the year; the company mainly optimized the channel structure this year. By optimizing the franchise model and adjusting franchise business conditions, the entire franchisee resources developed from a regional brand to a national brand. The company spent 2 years first becoming an online jewelry brand, then expanding offline stores through an online and offline collaboration model. The direct management layout strategy is to place younger brands and competitive products in the core channels. Opening a store in '24 is a parallel model for Mankaron stores and sub-brand stores. That is, the core business district of the core city lays out direct-run stores to serve as a benchmark for direct management; other regions decentralize the franchise market.

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