Why Overstock Parent Beyond Shares Are Rising Today
Why Overstock Parent Beyond Shares Are Rising Today
Beyond, Inc. (NYSE:BYON) shares are trading higher on Wednesday.
周三，Beyond, Inc.（纽约证券交易所代码：BYON）股价走高。
The company announced a partnership with X, formerly known as Twitter, to deliver custom short and long-form content, develop customer acquisition and retention strategies, and spotlight the companies' brands on key tent-pole events and holidays.
该公司宣布与X（前身为Twitter）建立合作伙伴关系，提供定制的短篇和长篇内容，制定客户获取和留存策略，并在关键的帐篷活动和节日上聚焦公司的品牌。
"We are thrilled to be an integrated partner with X as they help us engage more effectively across their 100 million plus U.S. users with both creative content and brand-specific promotional messaging," said Marcus Lemonis, Executive Chairman.
执行董事长马库斯·莱蒙尼斯表示：“我们很高兴成为X的综合合作伙伴，因为他们通过创意内容和特定品牌的促销信息，帮助我们更有效地吸引超过1亿的美国用户。”
Beyond is the parent company of Overstock, Bed Bath & Beyond, Zulily, and a gallery of other brands, all serving homeowners and renters in America.
Beyond是Overstock、Bed Bath & Beyond、Zulily和其他品牌的母公司，均为美国的房主和租房者提供服务。
"We recognize the power of the X platform and level of engagement users have with it," Lemonis added.
Lemonis补充说：“我们认识到X平台的力量以及用户对其的参与度。”
Earlier this month, the company was in the headlines for acquiring the intellectual property and other brand assets of Zulily, the flash sale and e-commerce retailer.
本月早些时候，该公司因收购闪购和电子商务零售商Zulily的知识产权和其他品牌资产而成为头条新闻。
The deal further strengthens Beyond's position in the off-price market, enhancing customer value for the products they're looking for.
该交易进一步巩固了Beyond在低价市场中的地位，提高了他们所寻找产品的客户价值。
The addition of Zulily will complement Beyond's suite of brands, including Overstock, which is scheduled to relaunch later this month.
Zulily的加入将补充Beyond的品牌套件，包括计划于本月晚些时候重新推出的Overstock。
The new Zulily site is expected to be fully functional by the end of the second quarter of 2024 and contribute to Beyond's 24-month revenue goal without adding additional incremental fixed expenses.
新的Zulily网站预计将在2024年第二季度末全面投入运营，并在不增加额外增量固定支出的情况下为Beyond的24个月收入目标做出贡献。
According to Benzinga Pro, BYON stock has gained over 88% in the past year. Investors can gain exposure to the stock via Amplify Transformational Data Sharing ETF (NYSE:BLOK) and ProShares Online Retail ETF (NYSE:ONLN).
根据Benzinga Pro的数据，BYON的股票在过去一年中上涨了88％以上。投资者可以通过Amplify转型数据共享ETF（纽约证券交易所代码：BLOK）和ProShares在线零售ETF（纽约证券交易所代码：ONLN）获得股票敞口。
Price Action: BYON shares are trading higher by 2.28% to $36.33 on the last check Wednesday.
价格走势：在周三的最后一次支票中，BYON股价上涨2.28％，至36.33美元。