Koikeya Co., Ltd. (President: Sato Akira) has renewed the “Koikeya Strong” brand, which has been well received for its rich flavor and texture, and combines the 2 products of “Koikeya Strong Concentrated Sour Cream Onion” and “Koikeya Strong Oni Consomme,” which have been updated in both design and taste, and the “Koikeya Strong Gachi Rich Pizza” with a new design while keeping the popular flavor intact, 2024/4 It will go on sale nationwide and on all channels on Monday 1st of the month.
The renewal to be carried out this time conveys images of flavors such as “strong flavor” and “delicious,” which customers feel as added value of “Koikeya Strong,” and it will also be reborn into a design and taste with the theme of “liberation,” a new keyword that expresses the feeling when eating.
In the package design, while maintaining the royal appearance of “Koikeya Strong,” an expression such that rich powder pops behind the food sizzle has been added in order to convey a sense of “liberation” when eaten. Also, the photos of the ingredients are designed to stimulate appetite even more by making the visuals with a sense of dynamism as if they were approaching. Furthermore, the brand logo has also been brushed up, and the impact of the first bite felt the moment you eat it is expressed using “inazuma” as a motif, and while adding strength and a sense of liberation, it has been enhanced into an image that is easier to stick to the memory.
As for flavor, while enhancing the aroma and flavor the moment you put it in your mouth, it also adds a sense of sharpness in the second half to improve eating characteristics. By doing so, intonation was added to the overall flavor, and while embodying the “shock of the first bite,” we pursued the “pleasure of one bag,” which is the satisfaction felt after eating one bag.
Please try “Koikeya Strong,” which has been further enhanced with the theme of “liberation.”
STRONG POINT of “Koikeya Strong”
・Gatsune and Powder: The powder that falls and piles up is extremely thick. It's so rich and delicious that it feels good.・Jagged Cut: Securely captures thick powder. So the taste density is different.
・Thick-sliced potatoes: They have an irresistible texture with an excellent texture. crunchy and chewy!
The evolved flavor of “Koikeya Strong”
・ “Koikeya Strong Concentrated Sour Cream Onion”Dispels the sweetness, and the refreshing flavor of fresh onions,
The rich, sharp flavor makes you addicted to the rich sour cream and acidity.
・ “Koikeya Strong Gachi Rich Pizza” (taste renewed in January 2024)
By letting the richness of cheese and the flavor of tomatoes add aromatic basil,
It's sharp and addictive; this is the royal road of pizza.
・ “Koikeya Strong Demon Consomme”
The rich flavor of beef stands out, and once eaten with the sharp flavor of vegetables and spices, you will be captivated by consomme.
The rich aroma of consomme is appetizing, and the taste is exciting.
Product Overview
| Product name/content | “Koikeya Strong Concentrated Sour Cream Onion”/55g “Koikeya Strong Gachi Rich Pizza”/52g “Koikeya Strong Oni Consomme”/53g |
|---|---|
| pricing | Open price (reference retail price around 150 yen before tax) |
| Release date/ Sales destination | 2024/4/1 (Mon)/Nationwide/All Channels |