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Inditex:Zara撤出中國市場傳聞不實 繼續在華開設旗艦店

AASTOCKS ·  Apr 9, 2024 03:52

時裝品牌時裝品牌Zara母企Inditex表示,有關Zara將要逐步撤出中國市場的傳聞不實,兩個多月內關閉9間分店的數字亦不準確,Zara這段時間內只關閉惠州、東莞及上海寶山3間分店。

Inditex稱,正在不斷優化及升級Zara門市,將透過開設更大規模的門市以及配備高效的數碼創新技術,為中國消費者帶來更整合的數碼體驗。今年將對上海南京東路Zara旗艦店進行重裝升級,同時亦將繼續在部分城市開設新的旗艦店,強調中國是Zara以及Inditex集團重要的策略市場。

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