Tesla Layoffs Hit Marketing Team, Retracts Advertising Push
Tesla Layoffs Hit Marketing Team, Retracts Advertising Push
Tesla Inc (NASDAQ:TSLA) eliminated a recently established marketing team, moving away from a move towards traditional advertising that CEO Elon Musk had approved less than a year earlier, as part of broader company layoffs.
作爲更廣泛公司裁員的一部分，特斯拉公司（納斯達克股票代碼：TSLA）取消了最近成立的營銷團隊，放棄了首席執行官埃隆·馬斯克不到一年前批准的向傳統廣告的轉變。
The U.S. "growth content" team, led by senior manager Alex Ingram and under the supervision of Jorge Milburn, consisting of approximately 40 employees, was cut as part of the ongoing layoffs.
作爲持續裁員的一部分，由高級經理亞歷克斯·英格拉姆領導並由豪爾赫·米爾本監督的由約40名員工組成的美國 “增長內容” 團隊被裁員。
Tesla terminated the offices of Ingram and Milburn. However, Tesla maintains a smaller marketing team in Europe, Bloomberg cites familiar sources.
特斯拉終止了英格拉姆和米爾本的辦公室。但是，彭博社援引熟悉的消息來源，特斯拉在歐洲的營銷團隊規模較小。
Also Read: Tesla Struggles with Delivery Goals and AI Tech Expectations, Analysts Adjust Financial Forecasts
另請閱讀： 特斯拉在交付目標和人工智能技術預期方面苦苦掙扎，分析師調整財務預測
Significant layoffs also affected Tesla's design studio and employees in Hawthorne, California, Bloomberg writes.
彭博社寫道，大規模裁員還影響了特斯拉在加利福尼亞州霍桑的設計工作室和員工。
These layoffs mark a step back from Tesla's initial move into advertising. Traditionally avoiding traditional advertising channels like TV, radio, print, or online ads, Tesla, under Musk's direction last year, decided to explore advertising, with Ingram beginning to form the growth team around four months ago.
這些裁員標誌着特斯拉最初進入廣告領域後退了一步。傳統上，特斯拉避開電視、廣播、印刷或在線廣告等傳統廣告渠道，在馬斯克的指導下，特斯拉去年決定探索廣告領域，英格拉姆大約在四個月前開始組建增長團隊。
As Tesla navigates a shift to Musk's vision of a robotaxi future, investors have been pressing to prioritize marketing amid slowing global EV sales growth and increasing competition.
隨着特斯拉轉向馬斯克對機器人出租車未來的願景，在全球電動汽車銷售增長放緩和競爭加劇的情況下，投資者一直在敦促優先考慮營銷。
Musk recently announced that these layoffs would impact over 10% of Tesla's global workforce, with reports suggesting that reductions in some areas could reach about 20%, potentially exceeding 20,000 layoffs.
馬斯克最近宣佈，這些裁員將影響特斯拉全球10％以上的員工，有報告稱，某些領域的裁員人數可能達到20％左右，可能超過20,000名裁員。
Tesla's shares declined on Monday after it announced price reductions for its vehicles in the U.S., Germany, and China.
特斯拉宣佈降低其在美國、德國和中國的汽車價格後，週一股價下跌。
In response to slowing demand and after reporting weak quarterly results for two consecutive quarters, Tesla extended its price cuts to other key markets, including China and Germany, according to Reuters.
據路透社報道，爲了應對需求放緩並連續兩個季度公佈疲軟的季度業績，特斯拉將其降價範圍擴大到包括中國和德國在內的其他主要市場。
Tesla stock plunged 43% year-to-date. Investors can gain exposure to the stock via Tidal ETF Trust II The Meet Kevin Pricing Power ETF (NYSE:PP) and Vanguard Consumer Discretion ETF (NYSE:VCR).
迄今爲止，特斯拉股價暴跌了43％。投資者可以通過Tidal ETF Trust II The Meet Kevin Pricing Power ETF（紐約證券交易所代碼：PP）和Vanguard消費者自由裁量權ETF（紐約證券交易所代碼：VCR）獲得股票敞口。
Price Action: TSLA shares traded lower by 3.54% at $141.92 on the last check Monday.
價格走勢：週一最後一次支票中，TSLA股價下跌3.54％，至141.92美元。
Also Read: Tesla Is Navigating Free FSD Trials, Gigafactory Challenges, and Governance Hurdles: Analyst
另請閱讀：分析師：特斯拉正在應對免費試用 FSD、Gigafactory 挑戰和治理障礙
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明： 該內容部分是在人工智能工具的幫助下製作的，並由Benzinga編輯審閱和發佈。
Photo via Shutterstock.
照片來自 Shutterstock。