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高德发布好的出租3.0 高德打车总裁王桂馨:生态共赢是新业态最终目标

Gaode Releases Good Rental 3.0 Gaode Taxi CEO Wang Guixin: Win-win ecology is the ultimate goal of the new business format

新浪科技 ·  Apr 25 06:17

Sina Technology News, on the evening of April 25, reported that at today's seminar on the integration and development of new and old taxi business formats, Gaode announced the “Good Rental 3.0” integrated network patrol solution to promote the integration and sustainable development of network patrolling through price adjustment capabilities adapted to supply and demand, a win-win business model and technology-driven service guarantee.

Wang Guixin, president of Gaode Taxi, said that technology is the booster, marketization is the driving force, and win-win ecology is the ultimate goal of the new business format. As a participant in the integration of patrol networks, Gaode hopes to help introduce and strengthen more market-based elements and help the cruise taxi industry gain new vitality.

Since Gaode's “Good Rental” integrated network patrol solution was launched in November 2020, it has gone through two iterations. In the 1.0 era, good rental helped cruise taxis complete basic digital capacity building; in the 2.0 era, good leasing focused on service capabilities and helped the industry upgrade its service capabilities in four areas, including operational efficiency, service quality, employee service, and inclusiveness. Up to now, Gaode has reached cooperation with industry authorities, associations, and enterprises in more than 360 cities to jointly build an integrated network patrol platform. It has served more than 1.7 million drivers, helping to increase drivers' online revenue by 46% and passenger satisfaction by 76%.

In recent years, the integrated development of network patrol has entered a new stage. Zhejiang Province, Inner Mongolia Autonomous Region, Henan Province, and other provinces and regions across the country have introduced policies. When cruises are tested to solicit passengers using online reservation methods, they can be priced according to online reservation rules to strengthen market-based regulation to promote the sustainable development of network patrol integration. Good Rental 3.0 is also committed to promoting market-based vitality in network integration, and promoting sustainable development through price adjustment capabilities adapted to supply and demand, a win-win business model and technology-driven service guarantee. Based on the principle of matching supply and demand, taxi companies can flexibly adjust prices for online reservation orders around spatial dimensions such as stations, business districts, etc., and time dimensions such as high & peak periods and holidays, thereby increasing drivers' overall order volume and revenue.

Based on the good rental 3.0 solution, Gaode recently reached cooperation with many places to jointly promote network patrol integration pilot projects. According to the data, after taxi companies used an AI dynamic price adjustment model to flexibly adjust prices for online reservation orders, the overall order volume of drivers increased by 20%, the success rate of taxi hailing during peak periods increased by 18%, drivers earned an average of 11% more per order, and the number of high-value orders received by drivers during peak periods increased by 13%.

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