Posted on April 30,$Home Appliances (BK1236.HK)$The increase was the highest. As of press release,$HAIER SMARTHOME (06690.HK)$Up 7.20% to HK$29.05;$HISENSE HA (00921.HK)$It rose 6.49% to HK$32.80.
According to the news, leading home appliance companies such as Gree, Midea, and Hisense have introduced trade-in subsidy policies one after another. According to industry analysts, if the new round of the country's trade-in policy is implemented and properly coordinated, it is estimated that it will have a driving effect of nearly 3% on the domestic home appliance market this year. However, the trade-in subsidy is not a sign of a shift in the leading price strategy; it is expected that the price outlook for the year will remain mainly stable.
Furthermore, on April 23, the Shenzhen Real Estate Association and the Shenzhen Real Estate Agents Association jointly announced the launch of a one-year real estate “trade-in” campaign throughout the city. According to statistics from China Housing Daily, nearly 50 cities have expressed support for trade-in since 2023. Pacific Securities said that in the future, along with the boost in consumer confidence and the implementation of early regulation plans, the real estate sector is expected to resume growth, which may benefit the development of major appliance sectors such as air conditioners, refrigerators, washing machines, and color TVs.
