Gelonghui (603059.SH) announced on May 23 | Beijiajie (), a wholly-owned subsidiary of the company, plans to participate in the auction of 1.59% of the shares of Weimizi Industrial (Guangdong) Co., Ltd. (“Vimizi”). The assessed value of the object of the auction was 36.163,900 yuan, and the starting price was 25.314,700 yuan. If Nanjing Lijie successfully competes for 1.59% of Weimizi's shares this time, the company's total shareholding ratio in Vimesi will increase to 33.8612%.
At present, the company has established the strategic development direction of “Dental Health +”, and Nanjing Yujie, a wholly-owned subsidiary, participated in this auction in line with the company's strategic development direction. Vimezi is a leading provider of oral care products in China. Its “Shuke” brand is a well-known oral care brand in China. In 2017, the Shuke brand was rated as a famous trademark in China by the Trademark Office of the State Administration for Industry and Commerce. Furthermore, Weimizi's “Shuke Baby” brand is the most famous brand in the Chinese children's oral care products market and the most satisfied brand among consumers. The company's advantage is in the supply chain field, focusing on ODM business, which is conducive to further enhancing the collaborative value of the entire supply chain and better meeting the needs of consumers.