On May 27, Shell Furnishing and his entourage visited Dongpeng headquarters. The two sides held matchmaking negotiations and a signing ceremony to deepen strategic cooperation in all categories. The cooperation between the two sides aims to establish a long-term strategic partnership to achieve common development and mutual benefit and win-win situation, thereby promoting innovation and development in the home decoration industry.
Shell & Dongpeng Full Product Deepening Strategic Cooperation Signing Ceremony Site
With the transformation of China's economy from rapid growth to high-quality development, the home improvement industry has also ushered in unprecedented changes. Choosing high-quality home furnishing services is becoming a new consumer trend in the decoration market. As a complete home furnishing business segment under Shell, Shell meets the consumer needs of the market and focuses on providing standardized and personalized high-quality complete home services to customers across the country. As a leading provider of space solutions in China, Dongpeng continues to cultivate complete channels to give full play to its brand advantages and service capabilities. This cooperation between the two sides will further help the high-quality development of the assembly industry and meet more quality assembly needs.
△ Zheng Shenzhen, Vice President of Shell and Head of Assembly Strategy Investment and Supply Chain
At the meeting, Zheng Shenzhen, vice president of Shell and head of integrated strategic investment and supply chain, was full of confidence in the future where the two sides will deepen cooperation and work together for a win-win situation. Zheng Shenzhen said that with the continuous improvement of consumers' requirements for quality of life and home quality, cooperation between home furnishing companies and material vendors should be further deepened to jointly explore channel value and meet the diverse needs of more consumers with accurate market positioning and personalized services
△ He Ying, Vice Chairman of Dongpeng Holdings
He Ying, vice chairman of Dongpeng Holdings, highly praised the strength of Shell Furnishing's industry and is looking forward to deepening cooperation between the two sides in the future. He Ying pointed out that with the renewal and iteration of user groups and consumption upgrades, one-stop assembly services have become an indispensable core competitiveness of the home improvement industry. Therefore, home improvement companies should also carry out accurate marketing “where users can see” to ensure that brands and products can reach and attract target groups to meet the diverse needs of users. In the future, Dongpeng will continue to deepen multi-category cooperation with Shell Complete Home to achieve synergy between products and bring users a more comprehensive and high-quality service experience.
△ Zhou Jianli, Supply Chain Director of Seashell Packaging Supply Chain Sourcing and Procurement Center
△ Zhang Xiongcai, Vice President of Dongpeng Holdings and Head of Ceramic Tile Marketing Center
△ Liu Conglin, General Manager of Dongpeng Holdings Assembly Market Center
In addition, representatives Zhou Jianli, Supply Chain Director of the Shell Assembly Supply Chain Sourcing and Procurement Center, Zhang Xiongcai, vice president of Dongpeng Holdings and head of the ceramic tile marketing center, Liu Conglin, general manager of Dongpeng Holdings' Assembly Market Center, and Shi Jinping, general manager of the sanitary ware division, further discussed the future direction and plans of cooperation between the two sides.
△ Signing ceremony for deepening strategic cooperation between Shell Furnishing and Dongpeng All Categories
At the meeting, Zheng Shenzhen, vice president of Shell and head of integrated strategic investment and supply chain, and He Ying, vice chairman of Dongpeng Holdings, signed a full-category deepening strategic cooperation agreement on behalf of the two companies. Adhering to the principles of complementary advantages and win-win cooperation, the two sides will jointly build a one-stop home improvement service system to provide customers with a more convenient and high-quality decoration experience and promote the renewal and upgrading of the quality and efficiency of the Chinese home improvement market.
In the future, Shell Home Furnishing will also continue to work hand in hand with outstanding enterprises in the industry to drive the iteration of complete products and services, achieve a win-win situation for enterprises, upstream and downstream supply chains, and consumers, and jointly create a new chapter in the home improvement industry.