Author | Anjou Cao

Editor | Zhou Zhiyu

The new property market policy is being implemented at an accelerated pace.

On May 28, Guangzhou issued an article to follow up on the New Deal. The number of visitors to the Poly Merchants Huafa Central Mansion in Old Huangpu, which had just been open for three days, increased significantly on the same day, and responded to the policy to support a 15% down payment ratio for the first package. Sales are also actively promoting policies to customers to solicit customers.

Previously, as the first project launched in Guangzhou after the “517” New Deal, the Central Mansion had caught up with a wave of excitement stimulated by the New Deal. It lost about 40% in one day and sold 180 units. Within three days of opening, 220 units were sold, with sales exceeding 700 million yuan.

An industry insider in the Guangzhou market pointed out that with the current market situation, it is very good to open more than 50 sets now.

The overall quality of the project itself is also remarkable. It is a pure residential area close to the subway and has a high utility rate. The price is also competitive compared to new properties in the surrounding area, and has attracted the attention of many buyers. The volume of sales this time is about 440 sets, and the number of subscriptions has already exceeded this number.

Some project sales said that before opening and on the first weekend after opening, people had to line up to see the house. Although there is no need to line up on weekdays, there are also many people.

The reason behind this is that although the market is under pressure, there is still potential to be tapped.

In the first 4 months, Poly Development achieved sales of 12 billion yuan and returned to the Guangzhou Real Estate Group; the country's cumulative sales volume was 96 billion yuan, further widening the gap with second place, further widening the gap with second place, taking the top position of the national housing enterprise sales.

Taking advantage of the financing window for housing enterprises, Poly Development is still actively supplementing cash flow to guarantee the capital requirements for project construction.

On May 30, the Shanghai Stock Exchange announced that Poly Development issued the 2 billion yuan 3-year medium-term note “24 Poly Development MTN004,” with a coupon interest rate of 2.52%. Of this, 600 million yuan was used for debt repayment, and 1.4 billion yuan was used for the development and construction of the Chongqing Lugu Forest Language Project.

Of course, due to the slump in the industry and the increase in inventory impairment losses, etc., Poly Development is also unable to escape the industry's general profit decline.

In the first quarter, Poly Development achieved revenue of 49.748 billion yuan, a year-on-year increase of 24.51%, and net profit to mother of 2,224 billion yuan, a year-on-year decrease of 18.28%.

However, Minsheng Securities pointed out that as a leading central enterprise, Poly Development has advantages on both the sales side and land development side, and future profits may be further recovered as high-quality projects are settled.

In the future, as various regions follow up and implement new policies one after another, we can expect a steady recovery in the market.

Yan Yuejin, research director of the Yiju Research Institute, predicts that the Shanghai, Guangzhou, and Shenzhen policies have already been introduced, which means that Beijing is more likely to introduce relaxation policies in the future. This is particularly reflected in the mortgage level. The country is expected to enter an era with a 15% down payment ratio for the first home, which is very beneficial to the Tier 1 and 2 city markets.

As a housing enterprise that has focused on replenishing land storage in Tier 1 and 2 cities for many years, Poly Development also has an opportunity to take advantage of the trend and reap more policy dividends.

Kaiyuan Securities said that Poly Development has a stable leading position in the industry, continuous optimization of land storage structures, smooth financing channels, and obvious capital cost advantages, and will continue to benefit from relaxed real estate policies and industry pattern optimization.

Out of the storm of cyclical adjustments, and as the spring breeze of the New Deal continues to blow, housing enterprises that have persisted until now will eventually return to the path of performance growth and get the rewards they deserve.