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恒基发展(00097.HK)与HCIL订立联合推广协议

Henderson Inv (00097.HK) has entered into a joint promotion agreement with HCIL.

Gelonghui Finance ·  Jun 4 07:05

Gelonghui, June 4, 丨 Henderson Development (00097.HK) announced that the company and Henderson Land have decided to integrate their respective membership loyalty programs: CU APP and H•COINS, and the company and HCIL (a wholly-owned subsidiary of Hengdi) have signed a joint promotion agreement on June 4, 2024 to establish framework terms and conditions to implement the integration and regulation of other promotion transactions between members of the Group and members of Henderson Land Group from June 4, 2024 to December 31, 2026. Integrating these loyalty programs will expand the membership base of both CU APP and H•COINS, and provide customers with better motivation to shop and shop at Group stores by increasing the number of channels for earning points and providing a wider range of redeemable products and services. The benefits of this integration are expected to have a positive impact on the Group's business.

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