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燕京啤酒(000729.SZ):有信心更有能力将燕京U8打造成为成功占领全国消费者心智的百万吨级全国性大单品

Beijing Yanjing Brewery (000729.SZ): Has the confidence and ability to build Yanjing U8 into a million-ton national consumer product that successfully captures the minds of consumers across the country.

Gelonghui Finance ·  Jun 6 21:37

On June 7th, Gelunhui reported that Yanjing Beer (000729.SZ) stated in a specific object research that Yanjing U8 has achieved phased results. The focus of the next stage will be on the following aspects: First, to continue to consolidate the sales base of Yanjing U8 in traditional advantage areas such as Beijing, Hebei Province, and Inner Mongolia market. Second, increase the construction of growing markets, including the three provinces in the East, Sichuan, and Shandong. Third, accelerate the development progress of weak market areas, such as Central China, East China, and South China. Fourth, timely launch iterative products of Yanjing U8. Fifth, use the momentum of the Yanjing U8500ML product to drive sales growth of other products in the Yanjing U8 series, such as small Yanjing U8256ML products and canned Yanjing U8 products.

With full-chain marketing and full-factor guarantee, our Yanjing team has the confidence and ability to build Yanjing U8 into a million-ton national large single product that successfully occupies the minds of national consumers, making new and greater contributions to the high-quality development of Yanjing in the future.

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