サンフロンティアという社名には、人類・社会の幸せのために力強く輝く、そのために、社員が自らの夢を追い求め、新たなことに挑戦していける会社でありたいという想いが込められている。「SUN=太陽」は大きく輝き続ける力強さ、万人に降り注ぐ愛や利他の心の象徴であり、「FRONTIER=開拓者」は新たな価値創造に挑戦し続ける姿勢を表している。また、フィロソフィ経営を実践しており、最上位概念であるクレドには「利他」を定めている。明確な行動指針により柔軟に変化し続け、目先の利益を追求するのではなく、長期的な成功を目標に掲げるビジョナリー・カンパニーである。Company overview of Sun Frontier Real Estate <8934>. The company group is mainly engaged in specialized services for real estate use, primarily in office and store buildings in Tokyo. The company group's business is divided into "Real Estate Regeneration," "Real Estate Services," "Hotel/Tourism," and "Other businesses." The real estate regeneration business mainly involves replanning of real estate, rental properties, and the sale of real estate funds. The real estate service business main focuses on office sales brokerage, rental brokerage (known as leasing management), property management, building maintenance, delinquent rent payment guarantee, and rental meeting rooms. The hotel/tourism business is involved in hotel operation/development and regional revitalization projects, and the other businesses involve overseas development and construction. They are diversifying revenue streams by creating the optimal business portfolio, with real estate regeneration as its core focus.
1. Company Overview
The founder's intention for the name Sun Frontier is to be a company that powerfully shines for the happiness of humanity and society, such that employees can pursue their own dreams and challenges. "SUN=Sun" represents the power of shining brightly and symbolizes love and altruism that pours down on everyone. "FRONTIER=Pioneer" represents the attitude to continually challenge new value creation. They also practice philosophy management, with the credo established as based on "social or public interest." The visionary company aims to be flexible by following clear action guidelines and pursuing long-term success, rather than pursuing short-term profits.
The headquarters of the company as of the end of March 2024 is located in Chiyoda-ku, Tokyo. Total assets are 188,661 million yen, capital is 11,965 million yen, the ratio of total equity to total assets is 48.0%, and the number of issued shares (including treasury stock) is 48,755,500 shares.
The company was established in April 1999 for the purpose of buying and selling, renting, managing, and brokering real estate. The founder, Tomoaki Horiguchi, is a pioneer in the real estate regeneration business. He has transformed underperforming small and medium-sized office buildings in central Tokyo into highly profitable rental buildings. In December 2004, five years after its establishment, the company went public on the JASDAQ Securities Exchange. In August 2015, they began the hotel management business, and in November 2017, they started the regional revitalization business, contributing to the development of the local community through customer satisfaction. In April 2019, they celebrated their 20th anniversary, and in April 2020, Seiichi Saito was appointed as president and representative director to develop the next generation of human resources and strengthen the management foundation. In September 2023, they entered into a business partnership agreement with Advantage Advisers Inc., and issued convertible bonds with subscription rights attached as part of the fund services provided by Advantage Advisers. They also established SF Human Support Inc. in October of that year to support the employment of specific skilled foreign workers.
2. History
QitaBankuai was established in April 1999 for the purpose of buying and selling, renting, managing, and brokering real estate. The founder, Tomoaki Horiguchi, is a pioneer in the real estate regeneration business. He has transformed underperforming small and medium-sized office buildings in central Tokyo into highly profitable rental buildings. In December 2004, five years after its establishment, the company went public on the JASDAQ Securities Exchange. In August 2015, they began the hotel management business, and in November 2017, they started the regional revitalization business, contributing to the development of the local community through customer satisfaction. In April 2019, they celebrated their 20th anniversary, and in April 2020, Seiichi Saito was appointed as president and representative director to develop the next generation of human resources and strengthen the management foundation. In September 2023, they entered into a business partnership agreement with Advantage Advisers Inc., and issued convertible bonds with subscription rights attached as part of the fund services provided by Advantage Advisers. They also established SF Human Support Inc. in October of that year to support the employment of specific skilled foreign workers.
(Author: FISCO Guest Analyst Ryoji Mogi)