Nio's global business veteran Chen Chen heads a new tier-1 division and will personally oversee the Middle East business.
Nio (NYSE: NIO) has reportedly overhauled its global business, creating eight new divisions and putting a veteran of overseas operations in charge of the Middle East business.
The Chinese electric vehicle (EV) maker recently made its latest round of organizational changes and appointments to its global business, creating a new first-tier division called "Global Business Development" (GB) to handle multi-brand and multi-region business development, according to a report in local media outlet 21jingji today.
Chen Chen, a veteran of the company's global business, is the head of the new unit, reporting to Nio co-founder and president Qin Lihong, according to the report.
With the latest restructuring, Nio has eight new second-tier divisions covering six regions:
Middle East and North Africa Business Development (MBD).
Asia Business Development (ABD).
Latin America and Oceania Business Development (LOD).
Western Europe Business Development (WED).
Southern Europe Business Development (SED).
Central & Eastern Europe and Northern Europe Business Development (CND).
Global Strategy and Planning (GSP).
Global Operations Support Center (GOC).
The heads of these second-tier divisions will continue to hold their current positions in European Business Development (EB) or Nio Power Europe (PU) until the new organizational structure of the latter two divisions is completed, according to the report.
Chen, who will be personally responsible for the Middle East business, is a Nio veteran who was previously in charge of the company's sales operations, according to 21jingji.
In 2020, Nio launched Project Marco Polo, an internal project for entering Europe, and Chen was the head, the report noted.
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