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港股异动 | 微盟集团(02013)涨超4% 打造IP营销3.0 智慧零售KA业务大幅领先国内同行

Hong Kong stocks surge | Weimob Inc (02013) up over 4%, building IP marketing 3.0, significantly leading domestic peers in smart retail KA business.

Zhitong Finance ·  Jun 12 23:14

Weimob Inc (02013) rose more than 4%, as of press time, up 4.35%, at HKD 1.44, with a turnover of HKD 13.4882 million.

According to the Zhitongcaijing APP, Weimob Inc (02013) rose more than 4%, as of press time, up 4.35%, at HKD 1.44, with a turnover of HKD 13.4882 million.

According to reports, Weimob Marketing and Deyou joined forces with a new digital IP marketing perspective to create a joint new product and peripheral products of "Joy of Life Season 2", which is a typical representative of IP marketing 3.0 era. According to the report, Deyou designed diversified product packaging and developed related peripheral gifts based on the IP name, Q version characters and characteristic scenes of "Joy of Life Season 2" for joint promotion. Subsequently, it will also create a theme display space with IP elements, carry out interactive experience, and promote it through all channels of promotion by combining with the brand materials.

Open Source Securities released a research report, covering Weimob Inc for the first time and giving it a "shareholding" rating. The report pointed out that according to the current market cap and revenue corresponding PS multiples, Weimob's PS multiples are lower than the mean PS multiples of typical SaaS companies in China and the United States; and from the perspective of revenue and market share, Weimob has successfully achieved large-scale customer-oriented transformation, and it is significantly ahead of other domestic SaaS companies in the smart retail KA business.

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