Integral Ad Science (NASDAQ:IAS), a leading global media measurement and optimization platform, today announced a partnership with Reddit (NYSE:RDDT), a community platform powered by authenticity and human ideas, to provide advertisers with the confidence to scale their campaigns across Reddit through IAS's AI-driven Total Media Quality (TMQ) product suite.
The partnership will give advertisers an additional layer of trusted, third-party transparency in their investment on Reddit as they reach and engage with the platform's 100,000+ interest-based, intent-driven communities. Global Reddit advertisers will have access to IAS's reliable, independent Brand Safety and Suitability, Viewability, and Invalid Traffic (IVT) measurement to safeguard and scale their campaigns across Reddit.