Beijing Yuanlong Yato Culture Dissemination (stock code: 002878) recently released its Q1 2024 financial report. As a company with significant influence in the field of cultural communication, Yuanlong Yato's performance this quarter has received a lot of attention from the market. From the financial report data, the company has shown positive changes in assets and liabilities, profits, and cash flow.

First of all, from the data on assets and liabilities, at the end of the reporting period, Yuanlong Yato's total assets were 2.508 billion yuan, a slight decrease from the end of the previous year's 2.651 billion yuan, with a decline of 5.38%. This is mainly due to the fact that the company paid more down payments and payments in this period, resulting in a 37.33% decrease in monetary funds. However, it is worth noting that the owner's equity attributable to shareholders of the listed company has achieved a growth of 0.21%, reaching 1.556 billion yuan. This indicates that the company has effectively improved the rights and interests of shareholders while maintaining steady operation.

On the debt side, Yuanlong Yato's asset-liability ratio decreased from 40.58% at the beginning of the period to 36.97% at the end of the period, showing that the company's financial risks have been further controlled. Among them, accounts payable decreased by 44.95%, mainly because the company paid more for purchasing, which also reflects the company's emphasis and optimization of supply chain management.

Secondly, from the profit data perspective, Yuanlong Yato has achieved significant performance growth during the reporting period. Operating revenue reached 594 million yuan, a year-on-year increase of as high as 44.49%. This is mainly due to the company increasing customer development efforts as well as the synergistic effect of gift-giving and new media advertising clients. With the significant growth in revenue from sales and marketing businesses, the company's cost of goods sold also increased by 40.17%, but the net margin still achieved significant improvement, growing from -1.96% in the same period last year to 5.31% in this reporting period. In addition, income tax expenses also increased by 167.78% with the increase in profits, indicating that the company's profitability has substantially improved.

Finally, from the cash flow data perspective, Yuanlong Yato has taken action in operating activities, investment activities, and financing activities. In terms of operating activities, although the net cash flow generated by operating activities was negative due to the increase in payments for down payments and purchases, the company received increased tax refunds and receipts of other cash related to operating activities, showing the healthy operation of the company's operating activities. In terms of investment activities, the company redeemed some wealth management products and purchased new wealth management products, while also paying more down payments to expand the scale of fixed assets. As for financing activities, the company raised a certain amount of funds through the exercise of stock options and bank loans, providing powerful support for subsequent development.

In summary, Yuanlong Yato's Q1 2024 financial report data shows that the company has made significant progress in many aspects. Whether it is the optimization of the asset and liability structure, the significant growth in profits, or the effective management of cash flow, all fully demonstrate the company's strong business capabilities and good development prospects. Looking to the future, we have reason to believe that Yuanlong Yato will continue to maintain steady development and create more considerable value for shareholders.