Innovative Eyewear Inc. ("Innovative Eyewear" or the "Company") (NASDAQ:LUCY, LUCYW))))), the developer of smart eyewear under the Lucyd, Nautica, Eddie Bauer and Reebok brands, is pleased to provide a sales and marketing update.

Strategic Partnerships and Market Expansions

• Industry Presence. In March, Innovative Eyewear showcased its latest advancements at Vision Expo East, followed by a presentation at the Boston Reebok Spring Meetup. We believe these events provided valuable networking opportunities, customer feedback on new products, and strengthened our market presence.
• Big Box distribution. We have secured a new partnership with Windsor Eyes, a distributor for select US optical and big box channels.
• New Retail Opportunities: As touched on in our recent quarterly results release, interest in smart eyewear driven by Apple's Vision Pro product and Ray Ban Meta glasses has increased optical retailer interest in partnering with the Company. We believe this is evidenced by our current multi-store test with New Look Vision Group, the largest optical chain in Canada by number of locations. We are also in discussions with major domestic eyewear retailers and distributors for potential late 2024 / early 2025 sales of smart eyewear under our licensed brands.
• Latin America: We are pursuing new opportunities with optical retailers in Latin America, broadening our international reach. So far, we have partnered with FUDEM (the state opticianry of El Salvador), Optometra stores in Puerto Rico, DiOptik in Bolivia, Distribuidora De Productos Opticos SA in Honduras and Universo Optico SA in Guatemala. We are also in discussions with optical chains in Brazil and Mexico for rollouts in those markets, which are the two biggest markets in Latin America.
• Amazon Germany: We have launched our Amazon store in Germany, making our products available throughout the entire EU. This move marks the first entry of smart eyewear powered by Lucyd in these 27 countries. It aims to kick off a flywheel effect, driving distributor interest in the EU and expanding into the Middle East, Africa, and Eastern Europe. You can visit our store at Amazon Germany.