New Vital Farms Campaign Celebrates Game Changers on Every Field
New Vital Farms Campaign Celebrates Game Changers on Every Field
Campaign features real Vital Farms farmers and will appear across National Women's Soccer League, Ladies Professional Golf Association and Ladies Tennis through November 2024
本次活动将真实的Vital Farms农民特色展示，并将在全美女子足球联赛、女子职业高尔夫巡回赛、和女子网球比赛的板块中陆续展现，一直持续到2024年11月。
AUSTIN, Texas, June 20, 2024 (GLOBE NEWSWIRE) -- With all eyes on women's sports in recent months, Vital Farms (Nasdaq: VITL), a Certified B Corporation that offers a range of ethically produced foods nationwide, has launched a new campaign celebrating game changers on every field who are vital to business.
2024年6月20日——在近几个月聚焦于女子体育运动后，Vital Farms（纳斯达克股票代码：VITL）推出了一项新活动，庆祝那些改变市场格局、对业务至关重要的球场杰出人物。Vital Farms是一家公益企业，提供全国范围内的各种符合道德标准生产的食品。
The new campaign spots, titled "Early Birds," celebrate incredible women who are changing the game on every field, connecting the hard work that Vital Farms' more than 300 family farmers do every day with athletes who are raising the standards on their own field. Directed by award-winning filmmaker Sarah Chatfield, "Early Birds" follows athletes and farmers as they start their day, perfecting their craft, raising the standards and choosing progress over easy, brought to life through a series of match cuts. Featured in the spots are two real-life Vital Farms farmers, Katie and Lachelle.
以上新活动以“早起鸟儿”为主题，赞美了各领域里的杰出女性，这些女性正在改变各自领域的市场格局，将Vital Farms超过300家农民日常所做的辛勤努力与那些竭力提升各自领域标准的运动员进行了联接。电影获奖导演Sarah Chatfield指导本次活动，并通过一系列的比赛镜头，展现了运动员和农民在一天之初开始他们的一天，完善自己的技艺，不仅提升自身的标准，而且不怕困难，积极求进。本次活动特色板块中将展示两位真实的Vital Farms农民Katie和Lachelle。
"Vital Farms has always been committed to raising the standards, and we recognize a shared work ethic, discipline and pursuit of progress between our farmers and the athletes who are operating at the top of their game," said Kathryn McKeon, Vital Farms Chief Marketing Officer. "We're excited to join the growing and overdue conversation around women's sports, and we tip our cap to the badass women we see every day on the field, on our farms, within our crew, on our board and across our stakeholder community, not to mention our own girls on grass – our hens."
Vital Farms一直致力于提高标准，我们发现我们的农民和那些顶级运动员之间有相同的一份工作精神、纪律以及追求进步的目标。我们很高兴能够参与当前国内女子运动的不断发展以及进行积极的、努力取得的回应。我们向攻克各自领域难关的杰出女性们致敬：她们分别在现实的运动场地、我们的农场里、我们自己的团队、我们公司的董事会以及我们的相关利益群体中取得了显著的成就。特别特别要提到的是我们拥有丰硕成果的女孩们——我们公司的母鸡们。
The new creative by GUT Miami in partnership with Dentsu X will appear across linear TV and streaming ad units during National Women's Soccer League matches, the Ladies Professional Golf Association Tour and ladies tennis (singles and doubles) through November 2024, in addition to media sponsorships during select NWSL matches and LPGA tournaments. The campaign will also show up through TikTok, Instagram and Snapchat.
GUT Miami与Dentsu X合作的这一新广告创意将出现在全美女子足球联赛比赛、女子职业高尔夫巡回赛以及女子网球比赛（单打和双打），持续到2024年11月。而在选择的全美女子足球联赛比赛和女子职业高尔夫巡回赛上也将是广告赞助商。此外，本次广告活动也会通过TikTok、Instagram和Snapchat平台展示。
To encourage more fans across the country to tune in, Vital Farms is amplifying some of the most exciting match-ups taking place this summer and hosting brunch watch parties for fans to enjoy while enjoying limited-time menu offerings featuring Vital Farms eggs. In July, tennis fans can indulge in a "Vital Farms Full English Breakfast" at participating Chicken N Pickle locations across the country while cheering on the ladies' singles and doubles finalists. And, for golf fans, select Hopdoddy Burger Bar locations will host the "Vital Farms Early Birdie Brunch" during the AIG Women's Open starring the Rise and Shine Burger, whose MVP is a Vital Farms sunny egg.
为了鼓励更多观众收看全美女子足球联赛比赛、女子职业高尔夫巡回赛以及女子网球比赛，在今年夏天，Vital Farms将主打一些最令人兴奋的比赛，并举办早午餐看球派对。此外，早午餐餐单也专门搭配了Vital Farms的鸡蛋。在7月份，网球迷们可以在全美部分门店免费品尝“Vital Farms全英式早餐”，并且在观看女单和女双决赛的同时呈现。而对于高尔夫球迷，部分门店将提供“Vital Farms早起鸟儿早午餐餐”以及在参加今年AIG Women's Open时升级的“早起鸟儿巨无霸汉堡”，其中MVP是Vital Farms的太阳蛋。Vital Farms最新的广告活动“农民间歇”庆祝了300多个家庭农民每天生产蛋品的辛勤工作，向大家展示他们不会轻易地暂停。即使在假日，他们依然坚守工作。 关于Vital Farms：Vital Farms（纳斯达克股票代码：VITL）是一家公益企业，提供全国特色道德经营的食品制造业，成立于2007年，其起源要追溯到德克萨斯州奥斯汀市的一家农场。目前，Vital Farms已成为全球商标，旗下有300多家家庭农场，是美国畜产品最负盛名的自由放养鸡生产品牌。 Vital Farms主张对待农牧业动物的道德规范和可持续的农业经营方式，并支持消费者在购买上透明化的做到了企业长期利益的共赢，通过纽约股票交易所进行股票交易等方式进行操作。Vital Farms出品的蛋品包括鸡蛋、黄油、熟鸡蛋和全蛋液，已连续多年被评为美国全国零售总销售额最高的自由放养鸡蛋品牌。Vital Farms的理念贯穿于始于饲养动物的道德规范和可持续的农业经营以及对各利益相关者的长期利益实现，包括农民和供应商、客户和消费者、社区和环境以及职员与股东等等。Vital Farms的产品在全美约24,000家商店销售。此外，Vital Farms的自由放养鸡蛋还可以在全美数百家餐饮企业看到踪影。更多信息，请访问：在全美女子足球联赛比赛上将展示最新广告创意，女子职业高尔夫巡回赛和女子网球比赛（单打和双打）活动期间也将在平台上进行广告推广。位于部分门店的Hopdoddy汉堡店，将会于AIG Women's Open期间进行“Vital Farms早起鸟儿早午餐餐”活动，并提供“巨无霸阳光蛋汉堡”，其中MVP是Vital Farms的太阳蛋。
Vital Farms' most recent ad activation, "Farmer Pause" celebrated the hard work of the more than 300 family farmers that produce our eggs with pause ad units across premium streaming services during the holiday season, reminding consumers that farmers don't get to pause. Even during the holidays.
Vital Farms最新的广告活动“农民间歇”庆祝了300多个家庭农民每天生产蛋品的辛勤工作，向大家展示他们不会轻易地暂停。即使在假日，他们依然坚守工作。
ABOUT VITAL FARMS
Vital Farms (Nasdaq: VITL) is a Certified B Corporation that offers a range of ethically produced foods nationwide. Started on a single farm in Austin, Texas, in 2007, Vital Farms is now a national consumer brand that works with over 300 family farms and is the leading U.S. brand of pasture-raised eggs by retail dollar sales. Vital Farms' ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. In addition, as a Delaware public benefit corporation, Vital Farms prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, and crew members and stockholders. Vital Farms' products, including shell eggs, butter, hard-boiled eggs, and liquid whole eggs, are sold in approximately 24,000 stores nationwide. Vital Farms pasture-raised eggs can also be found on menus at hundreds of foodservice operators across the country. For more information, visit
关于Vital Farms：Vital Farms（纳斯达克股票代码：VITL）是一家公益企业，提供全国特色道德经营的食品制造业，成立于2007年，其起源要追溯到德克萨斯州奥斯汀市的一家农场。目前，Vital Farms已成为全球商标，旗下有300多家家庭农场，是美国畜产品最负盛名的自由放养鸡生产品牌。Vital Farms主张对待农牧业动物的道德规范和可持续的农业经营方式，并支持消费者在购买上透明化的做到了企业长期利益的共赢，通过纽约股票交易所进行股票交易等方式进行操作。Vital Farms出品的蛋品包括鸡蛋、黄油、熟鸡蛋和全蛋液，已连续多年被评为美国全国零售总销售额最高的自由放养鸡蛋品牌。Vital Farms的理念贯穿于始于饲养动物的道德规范和可持续的农业经营以及对各利益相关者的长期利益实现，包括农民和供应商、客户和消费者、社区和环境以及职员与股东等等。Vital Farms的产品在全美约24,000家商店销售。此外，Vital Farms的自由放养鸡蛋还可以在全美数百家餐饮企业看到踪影。更多信息，请访问：
关于Vital Farms：Vital Farms（纳斯达克股票代码：VITL）是一家公益企业，提供全国特色道德经营的食品制造业，成立于2007年，其起源要追溯到德克萨斯州奥斯汀市的一家农场。目前，Vital Farms已成为全球商标，旗下有300多家家庭农场，是美国畜产品最负盛名的自由放养鸡生产品牌。Vital Farms主张对待农牧业动物的道德规范和可持续的农业经营方式，并支持消费者在购买上透明化的做到了企业长期利益的共赢，通过纽约股票交易所进行股票交易等方式进行操作。Vital Farms出品的蛋品包括鸡蛋、黄油、熟鸡蛋和全蛋液，已连续多年被评为美国全国零售总销售额最高的自由放养鸡蛋品牌。Vital Farms的理念贯穿于始于饲养动物的道德规范和可持续的农业经营以及对各利益相关者的长期利益实现，包括农民和供应商、客户和消费者、社区和环境以及职员与股东等等。Vital Farms的产品在全美约24,000家商店销售。此外，Vital Farms的自由放养鸡蛋还可以在全美数百家餐饮企业看到踪影。更多信息，请访问：
CONTACT:
Media:
Rob Discher
Rob.Discher@vitalfarms.com
联系方式：
媒体:
Rob Discher
Rob.Discher@vitalfarms.com
Investors:
Anthony Bucalo
Anthony.Bucalo@vitalfarms.com
投资者：
Anthony Bucalo
Anthony.Bucalo@vitalfarms.com