With the national production of dairy products by large scale enterprises reaching 30.55 million tons from January to December 2023, an increase of 3.08% year-on-year, the dairy industry has shown a stable growth trend. In this context, the progress of technology, especially the application of digital technology, is profoundly changing the operation mode and industry chain structure of enterprises. Digitalization has not only become the key for enterprises to enhance their competitiveness, but also the core driving force to promote the high-quality development of the industry.

"Making cheese with love, and realizing dreams. Firm growth, setting sail and starting again".

As the "flagship" for the development of China's cheese industry, Shanghai Milkground Food Tech actively promotes the development of China's cheese industry into a new stage. The CEO of Shanghai Milkground Food Tech, Xiu Chai, proposed the "three major battles" for the future at the 2024 annual meeting. Whether to win these three battles or not is not possible without the strategic support of digitalized Shanghai Milkground. Therefore, the construction of the digital marketing platform for Shanghai Milkground will become the core part of the strategy. This platform is not only an important point of entry for the digital transformation of Shanghai Milkground's marketing, but also the starting point for setting sail into the smart ocean and embarking on a new journey of growth.

Therefore, Shanghai Milkground recently officially held a launch ceremony for the digital marketing platform project and entered into a deep cooperation with Xuanwu Cloud·Xuansun to jointly build and operate the digital marketing platform and explore and innovate digitalized marketing. A total of more than 80 high-level leaders and core project members from both sides, including the operating CEO of Shanghai Milkground, Ren Song, and the CEO of Xuanwu Cloud, Chen Yonghui, participated in this launch ceremony online and offline.

The launch of the digital marketing platform project has milestone significance for Shanghai Milkground, not only as a key measure to support the company's future high-speed development, but also as a solid foundation to further improve the "precise low temperature, wide temperature" omni-channel operation model. Through the construction and operation of the digital marketing platform, Shanghai Milkground will inject new vitality and momentum into the cheese industry, and contribute more wisdom and strength to the sustainable development of the industry.

As the general manager of the Shanghai Milkground Digital Operations Center, Duan Jinglong, who acted as the host of the conference, said that the digital wave is unstoppable, and smart digitalization has become one of Shanghai Milkground's strategic priorities. Through this digital marketing system upgrade and reconstruction project, we will focus on achieving two core objectives: "promoting business transformation from top-level blueprint design" and "achieving comprehensive upgrade from bottom-level technical architecture".

Furthermore, Ren Song, the CEO of Shanghai Milkground, emphasized that we should have a correct understanding of the construction of the digital marketing platform. Besides landing the system, the core purpose is to improve our ability. The advancement of the digital marketing platform project not only requires the participation of IT, but more importantly, the full participation of business departments. Meanwhile, Ren Song also expressed that although this project is called an upgrade, what we really hope to achieve in the process is business driving and capability improvement.

Based on this, Ren Song has put forward two expectations for the project: first, the success of the project needs the involvement of all employees to ensure the consistency of information at critical nodes and project processes; second, we hope everyone can reach a consensus that the landing of this system is the most important part in the company's business management, and we hope everyone can devote their time and energy to it. At the same time, Ren Song hopes that Xuanwu Cloud will not only invest resources to support the landing of the project, but also bring more best industry practices based on its experience advantages.

In this regard, Chen Yijun, the business director of Xuanwu Cloud Consulting, focused on the core business key points and blueprint design ideas for digital marketing construction projects, and explained in detail the methods, project assurance systems, current progress and next-phase arrangements based on the Shanghai Milkground project. She pointed out that the project methodology will ensure that we follow the established path and steps, while the safeguard system will provide a solid backing for the smooth progress of the project.

As an important strategic partner of Xuanwu Cloud·Xuansun, Shanghai Milkground Food Tech has also shown one hundred percent sincerity to promote the successful landing of the project. In response to the special seminar, the project teams of both sides jointly determined nine special items, preparation of seminar materials and best industry practice cases, and expected the promotion of the marketing management system improvement group to cooperate with the project team to achieve results.

Chen Yonghui, CEO of Xuanwu Cloud, further emphasized that the upgrade of the digital marketing platform is not only a technical update, but also a firm manifestation of Shanghai Milkground's strategic transformation. Moreover, Xuanwu Cloud has been focusing on the research of digitalizing the marketing and business transformation of the consumer goods industry for many years, deepening its understanding and accumulating many best industry practice experiences. Xuanwu Cloud will fully support this change of Shanghai Milkground with its deep industry understanding and rich best industry practices.

Chen said that Xuanwu Cloud·Xuanxun attaches great importance to the project, not only will the top leadership deeply participate in the project, but also will invest high-quality resources including the industry research institute to ensure the success of the project and promote business transformation. It is expected that both sides will work together to create the Shanghai Milkground Food Tech digital marketing platform into an industry benchmark, and help Shanghai Milkground Food Tech move from industry leader towards higher peaks.

With the continuous development of the internet, it becomes increasingly important for companies to use digital methods to carry out more efficient and personalized marketing strategies. As the industry leader, Shanghai Milkground Food Tech has chosen Xuanwu Cloud·Xuanxun as its partner in the process of upgrading digital specialization. Xuanwu Cloud·Xuanxun will certainly leverage its experience in digital system construction for over ten years and hundreds of companies, and assist in building Smart Shanghai Milkground Food Tech to empower Shanghai Milkground Food Tech's sustainable growth.

The successful launch of the kick-off meeting is only the beginning. In the future, Xuanwu Cloud·Xuanxun will work with Shanghai Milkground Food Tech to create a new digital road on the Chinese cheese track around love and the spirit of struggle.