East buy (01797) fell more than 4%, as of press time, down 4.07%, at HK$14.14, with a turnover of HK$51.8253 million.
According to the WiseNews APP, East Buy (01797) fell more than 4%, as of press time, down 4.07%, at HK$14.14, with a turnover of HK$51.8253 million.
On the news front, third-party data shows that as of 5pm on June 18th, the top three on the Douyin celebrity sales list of the 618 promotion (May 24th-June 18th) are Guangdong couples, Jia Nailiang, and Yu Huitong. East Buy ranks 11th. The company has been involved in public opinion storms many times before, first the live broadcast room went viral for a "style change", followed closely by negative comments from Yu Minhong and Dong Yuhui on East Buy and live broadcast sales.
According to 21st Century Business Herald, East Buy's dependence on channels is very obvious. The financial report shows that the GMV of East Buy's own products and live e-commerce (including Douyin, Taobao, and East Buy's own platform and other sales channels) during the reporting period was 5.7 billion yuan, of which the GMV from the Douyin platform still accounts for the vast majority. The reporter compared the sales of several self-operated products on different channels and found that the sales of East Buy's Douyin store were generally more than ten times higher than other platforms.