In a bid to boost the market success of its mixed-reality Vision Pro headset, Apple Inc. (NASDAQ:AAPL) has added the two largest online retailers in China to its roster of supported applications.
What Happened: The Vision Pro headset, priced at $3,500, will now be supported by the native apps of Alibaba Group Holding Ltd. (NYSE:BABA) and JD.com Inc. (NASDAQ:JD), reported Bloomberg on Friday. The apps will offer various features such as virtual test drives of Xiaomi cars and makeup simulations.
App support is seen as crucial for the success of Vision Pro, which has had a rocky start in the U.S. with Netflix Inc. (NASDAQ:NFLX) opting out of creating a bespoke app.
The headset, which is set to launch in China, Japan, and Singapore on Jun. 28, has seen a significant sales premium for imported units in overseas markets but has failed to generate significant sales so far.
Apple stock gained nearly 12% in the last 12 months. Investors can gain exposure to the stock via Vanguard Growth ETF (NYSE:VUG) and Vanguard Information Tech ETF (NYSE:VGT)
Why It Matters: Apple's expansion into the Chinese market with the Vision Pro headset comes amid several challenges. The company has been facing obstacles in its artificial intelligence push in China due to stringent regulations and rising competition from local firms like Huawei.
Additionally, Apple has reportedly been struggling to develop a more affordable version of the Vision Pro. The high price tag and lack of mainstream appeal have led to a re-evaluation of the Vision Pro's roadmap. The company aims to make the headset more accessible by introducing a range of devices with varying price points.
Apple is also in ongoing discussions with several Chinese companies, including Baidu and Alibaba, to integrate AI functions into its devices sold in China. This is part of Apple's strategy to navigate the complex regulatory environment and enhance its product offerings in the region.
Image Via Shutterstock
This story was generated using Benzinga Neuro and edited by Kaustubh Bagalkote
爲了提高其混合現實Vision Pro頭戴式耳機的市場成功，蘋果公司（納斯達克股票代碼：AAPL）已將中國最大的兩家在線零售商添加到其支持的應用程序清單中。
發生了什麼：彭博社週五報道，售價爲3500美元的Vision Pro頭戴式耳機現在將由阿里巴巴集團控股有限公司（紐約證券交易所代碼：BABA）和京東公司（納斯達克股票代碼：JD）的原生應用程序支持。這些應用程序將提供各種功能，例如小米汽車的虛擬試駕和化妝模擬。
應用程序支持被視爲Vision Pro成功的關鍵，Vision Pro在美國起步艱難，Netflix公司（納斯達克股票代碼：NFLX）選擇不開發定製應用程序。
這款頭戴式耳機定於6月28日在中國、日本和新加坡推出，海外市場的進口設備銷售溢價可觀，但迄今未能產生可觀的銷量。
蘋果股價在過去12個月中上漲了近12％。投資者可以通過Vanguard Growth ETF（紐約證券交易所代碼：VUG）和Vanguard Information Tech ETF（紐約證券交易所代碼：VGT）獲得股票敞口
爲何重要：蘋果憑藉Vision Pro頭戴式耳機向中國市場擴張時遇到了一些挑戰。由於嚴格的監管和來自華爲等本地公司的競爭日益激烈，該公司在中國推動人工智能方面一直面臨障礙。
此外，據報道，蘋果一直在努力開發更實惠的Vision Pro版本。高昂的價格和缺乏主流吸引力導致了對Vision Pro路線圖的重新評估。該公司旨在通過推出一系列不同價位的設備來使頭戴式耳機更容易獲得。
蘋果還在與包括百度和阿里巴巴在內的幾家中國公司進行討論，以將人工智能功能集成到其在中國銷售的設備中。這是 Apple 應對複雜的監管環境並增強其在該地區產品供應的戰略的一部分。
圖片來自 Shutterstock
這個故事是使用 Benzinga Neuro 創作的，由 Kaustubh Bagalkote
