Paramount Global (NASDAQ:PARA) has announced a price hike for most of its Paramount+ subscription plans, effective from August.
What Happened: The ad-free Paramount+ With Showtime plan will see a $1 increase, bringing the monthly cost to $12.99. The Paramount+ Essential plan, which includes ads, will rise by $2 to $7.99 per month for new subscribers. The new prices will come into effect on Aug. 20 for new customers, reported Variety.
For existing Paramount+ With Showtime subscribers, the new price will be effective from their next billing date on or after Sept. 20. The monthly subscribers to Paramount+ Essential will continue at the current price of $5.99.
The annual subscription plans for both tiers will remain unchanged, that is Paramount+ bundled with Showtime at $119.99 per year, while Paramount+ Essential at $59.99 per year. The price of the legacy Paramount+ Limited Commercial plan will also increase by $1 to $7.99 per month.
These changes come after the company's controlling shareholder, Shari Redstone, called off discussions about merging the company with David Ellison's Skydance Media earlier this month.
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Why It Matters: Despite the price increase, the new cost of Paramount+ With Showtime remains lower than the ad-free versions of Netflix, Disney+, and Warner Bros. Discovery's Max. Earlier this month, Warner Bros. Discovery increased the price of Max's no-ads plans in the U.S.
Last week, actress Sydney Sweeney was alleged to be using a pirated streaming service to watch "NBC's Law & Order: Organised Crime." At the time, fans expressed their understanding, citing the continuous increase in subscription prices.
In April, Paramount Global announced first-quarter revenue of $7.685 billion, marking a 6% year-over-year increase. However, this figure fell short of the Street's consensus estimate of $7.732 billion, according to data from Benzinga Pro.
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Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
派拉蒙環球（納斯達克股票代碼：PARA）宣佈從8月起提高其大部分派拉蒙+訂閱計劃的價格。
發生了什麼：無廣告的Paramount+ With Showtime套餐將增加1美元，使每月費用達到12.99美元。對於新訂閱者，包括廣告在內的派拉蒙+基本計劃將增加2美元，至每月7.99美元。據《綜藝》報道，新價格將於8月20日對新客戶生效。
對於現有的Paramount+ With Showtime訂閱者，新價格將從9月20日或之後的下一個計費日期起生效。派拉蒙+ Essential的每月訂閱量將繼續保持目前的5.99美元。
這兩個級別的年度訂閱計劃將保持不變，即派拉蒙+與Showtime捆綁銷售，每年119.99美元，而派拉蒙+ Essential套餐的價格爲每年59.99美元。傳統派拉蒙+限量商業計劃的價格也將上漲1美元，至每月7.99美元。
這些變化是在該公司的控股股東莎莉·雷德斯通在本月早些時候取消了關於該公司與大衛·埃裏森旗下的Skydance Media合併的討論之後發生的。
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爲何重要：儘管價格有所上漲，但派拉蒙+ With Showtime的新成本仍低於Netflix、迪士尼+和華納兄弟探索的Max的無廣告版本。本月早些時候，華納兄弟探索公司提高了Max在美國的無廣告套餐的價格。
上週，女演員悉尼·斯威尼被指控使用盜版流媒體服務觀看 “NBC的法律與秩序：有組織犯罪”。當時，粉絲們以訂閱價格持續上漲爲由表示理解。
4月，派拉蒙環球宣佈第一季度收入爲76.85億美元，同比增長6％。但是，根據Benzinga Pro的數據，這一數字未達到華爾街共識估計的77.32億美元。
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免責聲明：此內容部分是在人工智能工具的幫助下製作的，並由Benzinga的編輯審閱和發佈。
