Zhongtong Finance learned that Amazon (AMZN.US) is actively expanding its artificial intelligence field. The latest development is the development of a chatbot named "Metis" to compete with OpenAI's ChatGPT. It is reported that Amazon CEO Andy Jassy attaches great importance to this project and personally participates in the development process.

Despite a small decline of 1% at the close of trading on Monday, Amazon's ambition in the field of artificial intelligence remains strong. The Metis project is expected to use Amazon's own artificial intelligence model "Olympus" as a technical support. The model is said to be an enhanced version of the Titan basic model and can provide more powerful functions, including testing and image answers, sharing source links, suggesting follow-up actions, and providing the latest information through enhanced retrieval generation technology.

Metis not only provides information but also serves as a AI agent to help users create travel itineraries and other comprehensive plans, demonstrating Amazon's continuous efforts in improving user experience.

According to insiders, Jassy recently reviewed the latest progress of the Metis project, and the product is expected to be released in September. Although Amazon declined to comment on Seeking Alpha's inquiries, the company's actions in the field of artificial intelligence have always attracted market attention.

In April of this year, Amazon introduced its generative AI chatbot Q to customers. Since its first appearance in November last year, the chatbot has demonstrated the ability to write or fix code and provide multiple lines of code suggestions. However, the chatbot has been criticized for generating inaccurate outputs or "hallucinations", which are attributed to the fast launch and less skilled AI models used. Amazon has been working to improve its AI capabilities since then.

In a public speech in April, Andy Jassy clearly stated that generative artificial intelligence is seen as a key driver of Amazon's future growth. He revealed that the company has generated billions of dollars in revenue in this field, highlighting the importance of artificial intelligence to Amazon's financial contribution. At the Q1 2024 performance conference, Jassy further emphasized the strong market demand for AI technology, indicating customers' desire to use AI technology to innovate business processes and improve customer experience.

In addition, in May, Amazon launched an innovative AI-based search feature for its Fire TV devices, which not only demonstrates the company's determination to integrate AI technology into its product ecosystem but also marks its further expansion into the smart home field. By integrating Alexa-driven AI functions into the Fire TV search experience, Amazon is competing with other mainstream streaming devices, such as the series of products from Roku Inc. (ROKU.US) and Apple's (AAPL.US) Apple TV, to provide smarter and more personalized services in terms of user experience.

Through these actions, Amazon has not only demonstrated foresight in the research and development of artificial intelligence technology but also actively built its competitive advantages in this field, indicating that it may achieve more breakthroughs in intelligent assistants and enterprise automation services in the future.