Today, La Rosa Holdings Corp (NASDAQ: LRHC) announced that it intends to white-label its proprietary artificial intelligence (AI) system, JAEME. JAEME, part of La Rosa's My Agent Account, was launched in October 2023.
It is a real estate AI assistant created to support and inspire agents with personalized content to enhance marketing, efficiency, and sales.
JAEME experienced a 92.6% increase in utilization from October 2023 to March 2024, demonstrating substantial growth in user engagement.
This rise suggests that more individuals are actively using the system. The Company believes this growth is driven by increased awareness, improved features, and practical marketing efforts and indicates a growing user interest and more robust system adoption over time.
Joe La Rosa, CEO of La Rosa Holdings Corp., stated, "Agents can use JAEME in multiple ways, including creating comparative market analyses on any property in the U.S., assisting them in preparing a full listing presentation that also indicates which marketing channels are most effective in identifying potential buyers and creating more personalized and engaging marketing experiences for their clients. By analyzing past interactions and behavior, JAEME can help realtors deliver customized content and recommendations that resonate with each individual client. Finally, JAEME can automate many repetitive marketing tasks, freeing up realtors' time to focus on more high-level strategic work."
"We are currently developing multiple enhancements in My Agent Account, which we plan to unveil at our Tech Summit in October 2024. This includes a revamped agent onboarding experience, innovations in artificial intelligence, and improvements in transaction management tools," concluded Mr. La Rosa.
Price Action: LRHC shares closed higher by 6.38% to $1.50 at Monday.