Integral Ad Science And Microsoft Extend Advertising Collaboration To Provide Third-Party Measurement For Advertisers
Integral Ad Science And Microsoft Extend Advertising Collaboration To Provide Third-Party Measurement For Advertisers
Global Brands Now Benefit from Independent Analysis on Brand Safety & Suitability, Viewability, and Invalid Traffic Across the Microsoft Advertising Ecosystem
全球品牌现在从Microsoft广告生态系统中独立分析品牌安全性和适宜性、可视性以及无效流量受益。
NEW YORK, June 25, 2024 /PRNewswire/ -- Integral Ad Science (NASDAQ:IAS), a leading global media measurement and optimization platform, today announced it is expanding its collaboration with Microsoft Advertising to provide post-bid third-party brand safety and suitability, viewability, and invalid traffic measurement across Microsoft's advertiser solutions, including the Microsoft Advertising Platform and Microsoft Invest, which means for the first time, advertisers can benefit from verification reporting on Microsoft's proprietary audience data, including in-market audiences.
2024年6月25日，纳斯达克（NASDAQ：IAS）领先的全球媒体测量和优化平台Integral Ad Science宣布，它将扩大与微软广告的合作，为微软的广告解决方案提供发盘后的第三方品牌安全和适宜性、可视性和无效流量测量，包括微软广告平台和Microsoft Invest，这意味着广告客户首次可以受益于微软专有的受众数据的验证报告，包括市场中的受众。